Plans & Pricing
Does My Company Subscribe?
Operations Manager, Globalme
As more companies depend on international efforts to drive growth, speaking the languages of consumers in targeted local markets is instrumental to success. eMarketer’s Andria Cheng spoke to Hanna Golota, operations manager at Globalme, a Vancouver-based localization and translation service listing clients such as Microsoft, Alibaba, Nielsen and Lululemon, about how localization means more than just translating languages correctly.
eMarketer: What does Globalme do specifically? Where is the biggest demand from your North American clients concerning Asian markets and languages?
Hanna Golota: We do lots of testing for localization for more than 30 languages. Japanese, Korean and Chinese, both simplified and traditional, are the main Asian languages. This is not surprising—the number of people who live in those regions is very attractive for a North American company trying to reach those markets.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
General Data Protection Regulation (GDPR): What Companies Need to Know Now
Artificial Intelligence for Marketers: The Future Is Already Here
Nokia Dives into Virtual Reality Advertising with ‘Healthier Together’ Campaign
Marketers in India Still Reluctant to Spend Big Despite Sizable Digital Opportunities
What Marketers Prioritize When Choosing DMPs
Melding Marketing and Ad Tech a Challenge for B2C Companies