Marketing in Asia-Pacific: Translating Cultural Nuances Is Key to Success - eMarketer
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eMarketer Interview

Marketing in Asia-Pacific: Translating Cultural Nuances Is Key to Success

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An interview with

Hanna Golota

Operations Manager, Globalme

Topics:

Interview summary

As more companies depend on international efforts to drive growth, speaking the languages of consumers in targeted local markets is instrumental to success. eMarketer’s Andria Cheng spoke to Hanna Golota, operations manager at Globalme, a Vancouver-based localization and translation service listing clients such as Microsoft, Alibaba, Nielsen and Lululemon, about how localization means more than just translating languages correctly.

Interview

eMarketer: What does Globalme do specifically? Where is the biggest demand from your North American clients concerning Asian markets and languages?

Hanna Golota: We do lots of testing for localization for more than 30 languages. Japanese, Korean and Chinese, both simplified and traditional, are the main Asian languages. This is not surprising—the number of people who live in those regions is very attractive for a North American company trying to reach those markets.