Marketing in Asia-Pacific: Lazada Singapore Leans on Owner Alibaba’s Taobao to Draw Customers - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Plans & Pricing

Does My Company Subscribe?

eMarketer Interview

Marketing in Asia-Pacific: Lazada Singapore Leans on Owner Alibaba’s Taobao to Draw Customers

Preview from eMarketer PRO

An interview with

Alexis Lanternier

CEO, Lazada Singapore

Topics:

Interview summary

In 2016, Alibaba made waves by acquiring a controlling stake in Southeast Asia-focused ecommerce company Lazada Group. Lazada Singapore was among the properties acquired in the deal. eMarketer spoke with Lazada Singapore CEO Alexis Lanternier to find out how the company is leveraging its relationship with its new owner, and how it addresses some of the unique aspects of the city-state’s market.

Interview

eMarketer: Is there anything that makes the Singapore market unique—in the services people demand or the way people shop—that distinguishes Lazada’s operations there?

Alexis Lanternier: Singapore does not face the same logistical issues the other countries in Southeast Asia face. We also partner with reliable, trusted partners who help enable the effortless shopping experience for our customers.