Plans & Pricing
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Six brand marketers and agency executives who have experimented with Snapchat as an organic marketing tool and an advertising platform,
Snapchat isn’t the new kid on the block anymore, and brands are taking notice. Companies across industries are using Snapchat organically, but many are also investing in the platform’s slew of ad products, including video ads, lenses and geofilters. In this roundtable, six brand marketers and agency executives share their experiences using Snapchat with eMarketer.
How has your brand used Snapchat so far?
How effective is Snapchat advertising compared with other platforms, such as Facebook or Twitter?
Business Functions that Are Responsible for Managing Their Company's Location Data According to US Marketers, March 2020 (% of respondents)
How Do US Marketers Expect the Importance of Location Data to Change? (% of respondents, March 2020)
How Do US Marketers Rate the Performance of Location Data in Measuring Select Metrics? (% of respondents, March 2020)
Which Targeting Parameters Do App Developers Worldwide See as Key for Optimizing Their App Install Marketing Campaigns? (% of respondents, March 2020)
Which App Install Marketing Pricing Model Do App Developers Worldwide Use Most? (% of respondents, March 2020)
China Ecommerce 2020: Despite Decline, China Will Become the World’s Largest Retail Market This Year
Canada Ecommerce 2020: Digital Retail Propelled by COVID-19 Quarantines
How Header Bidding Is Moving Into Apps
When Toyota Advertises on Twitter and Snapchat, Users Listen
Outer Aisle’s New App Is as Much of a Testing Tool for New Products as It Is an Engagement Channel
As Consumers Continue to Shelter in Place, Alcohol Purchases Increase