Marketers’ Roundtable: How Effective Is Snapchat Advertising in 2017? - eMarketer

Newsletters Sign-Up

Plans & Pricing

Does My Company Subscribe?

eMarketer Interview

Marketers’ Roundtable: How Effective Is Snapchat Advertising in 2017?

Preview from eMarketer PRO

An interview with

Six brand marketers and agency executives who have experimented with Snapchat as an organic marketing tool and an advertising platform,

Topics: MobileMarketing

Interview summary

Snapchat isn’t the new kid on the block anymore, and brands are taking notice. Companies across industries are using Snapchat organically, but many are also investing in the platform’s slew of ad products, including video ads, lenses and geofilters. In this roundtable, six brand marketers and agency executives share their experiences using Snapchat with eMarketer.

Interview

How has your brand used Snapchat so far?

How effective is Snapchat advertising compared with other platforms, such as Facebook or Twitter?