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Six brand marketers and agency executives who have experimented with Snapchat as an organic marketing tool and an advertising platform,
Snapchat isn’t the new kid on the block anymore, and brands are taking notice. Companies across industries are using Snapchat organically, but many are also investing in the platform’s slew of ad products, including video ads, lenses and geofilters. In this roundtable, six brand marketers and agency executives share their experiences using Snapchat with eMarketer.
How has your brand used Snapchat so far?
How effective is Snapchat advertising compared with other platforms, such as Facebook or Twitter?
Change in Retargeting vs. User Acquisition Campaign Spend Among Select App Publisher Verticals Worldwide, Nov 2018 (% change vs. prior year)
Mobile App Performance Metrics Worldwide: 1-Day, 7-Day and 30-Day Retention Rates, 2016-2018
How High Do Companies Worldwide Rate the Importance vs. Success of Their Customer Experience (CX) App Data Capabilities? (% of respondents, Dec 2018)
Which Metrics Do Companies Worldwide Measure for Their Customer Experience (CX) Apps? (% of respondents, Dec 2018)
How Often Do Companies Worldwide Access Data From Their Customer Experience (CX) Apps? (% of respondents, Dec 2018)
Location Intelligence 2019: Marketers Adapt to Evolving Privacy and Data Landscape
US Native Advertising 2019: Display Budgets Keep Flowing to New Formats
How Header Bidding Is Moving Into Apps
When Toyota Advertises on Twitter and Snapchat, Users Listen
What a Difference an 'E' Makes
Can Instagram's 'Swipe Up' Feature Drive Sales?