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Eight digital ad industry executives on the front line of the ad blocking crisis in the UK,
More than one in five internet users in the UK will install software on their devices that blocks digital ads this year. This is deeply worrying for media owners that rely on ad revenues, and makes it harder for advertisers to reach their preferred audiences. In this roundtable, eight digital ad industry executives give eMarketer their take on the state of ad blocking in the UK and discuss how they’re addressing it at their organizations.
How big of a problem is ad blocking currently in the UK?
How prevalent is ad blocking in the mobile space?
Current vs. Planned* Approach to Digital Marketing According to CMOs Worldwide, Sep 2018 (% of respondents)
Companies Worldwide Whose Marketing and Advertising Campaigns Currently Include vs. Plan* to Include China, Sep 2018 (% of respondents)
Percent of Advertising Budget Dedicated to Programmatic Advertising According to CMOs Worldwide, Sep 2018 (% of respondents)
Mobile App Install Fraud Rate in the US and Worldwide, Jan 2018-Oct 2018 (% of total paid app installs)
US Addressable TV Households, by Provider and Type, 2018 (millions)
Dynamic Creative and Digital Storytelling: Mastery of Data Management Allows Campaigns to Get More Sophisticated
Beyond Ad Measurement and Metrics: In the UK, Marketer Attention Turns to Engagement
How GroupM Utilizes Supply Path Optimization
How Artificial Intelligence Enhances Marketers' Dynamic Creative Optimization Efforts
Protecting Customer Data Is a Top Challenge for CMOs
How Disparate Systems Complicate Martech Strategies