Marketers' Roundtable: Why UK Consumers Use Ad Blockers and How the Industry Is Fighting Back - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Schedule a Demo

Does My Company Subscribe?

eMarketer Interview

Marketers' Roundtable: Why UK Consumers Use Ad Blockers and How the Industry Is Fighting Back

Preview from eMarketer PRO

An interview with

Eight digital ad industry executives on the front line of the ad blocking crisis in the UK,

Interview summary

More than one in five internet users in the UK will install software on their devices that blocks digital ads this year. This is deeply worrying for media owners that rely on ad revenues, and makes it harder for advertisers to reach their preferred audiences. In this roundtable, eight digital ad industry executives give eMarketer their take on the state of ad blocking in the UK and discuss how they’re addressing it at their organizations.

Interview

How big of a problem is ad blocking currently in the UK?

How prevalent is ad blocking in the mobile space?