Schedule a Demo
Does My Company Subscribe?
Eight digital ad industry executives on the front line of the ad blocking crisis in the UK,
More than one in five internet users in the UK will install software on their devices that blocks digital ads this year. This is deeply worrying for media owners that rely on ad revenues, and makes it harder for advertisers to reach their preferred audiences. In this roundtable, eight digital ad industry executives give eMarketer their take on the state of ad blocking in the UK and discuss how they’re addressing it at their organizations.
How big of a problem is ad blocking currently in the UK?
How prevalent is ad blocking in the mobile space?
Devices Used for Digital Purchases by UK Digital Buyers, 2014-2017 (% of respondents)
Branded Mobile Content Benchmarks in Select Countries: Average Time Spent, CTR and Share of Clicks, Q3 2017 (among impressions analyzed by Polar)
UK: Internet User Metrics, 2017
Primary Device Used by Internet Users in Select Countries to Access the Internet, April 2017 (% of respondents)
Number of Connected Devices Currently Used by Adults in Select Countries, April 2017 (% of respondents)
Internet and Mobile Users in Europe: eMarketer's Country-by-Country Forecast for 2017–2021
UK Digital Out-of-Home Advertising: Growing Revenues and Growing Potential
Marketing in the UK: Finding Value in Consumer Habits with Mobile Video
Is a Programmatic Push Coming to Out-of-Home Advertising in the UK?
UK Internet Usage Forecast: More Mature, More Mobile
eMarketer Update Shows UK Digital Usage Still Growing