Marketers' Roundtable: What You Need to Know About Programmatic Right Now - eMarketer
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eMarketer Interview

Marketers' Roundtable: What You Need to Know About Programmatic Right Now

Preview from eMarketer PRO

An interview with

16 industry professionals from agencies, publishers and platforms,

Topics: AdvertisingMobileMarketing

Interview summary

While 73% of digital display advertising in the US will be spent programmatically this year, advertisers, publishers and tech providers continue to pump significant energy and investment into making automation an even greater part of the ecosystem. eMarketer asked a panel of programmatic ad experts about what is driving continued growth and interest in programmatic advertising.

Interview

What programmatic topics are advertisers focused on right now?

Within programmatic and all of digital display advertising, mobile continues to be one of the fastest-growing areas. How would you describe advertiser’s interest and investment in mobile programmatic today?