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16 industry professionals from agencies, publishers and platforms,
While 73% of digital display advertising in the US will be spent programmatically this year, advertisers, publishers and tech providers continue to pump significant energy and investment into making automation an even greater part of the ecosystem. eMarketer asked a panel of programmatic ad experts about what is driving continued growth and interest in programmatic advertising.
What programmatic topics are advertisers focused on right now?
Within programmatic and all of digital display advertising, mobile continues to be one of the fastest-growing areas. How would you describe advertiser’s interest and investment in mobile programmatic today?
Digital* and Mobile** Video Viewer Penetration in Western Europe, by Country, 2016-2021
Digital* and Mobile** Video Viewer Penetration in Latin America, by Country, 2016-2021
Digital* and Mobile** Video Viewer Penetration in Asia-Pacific, by Country, 2016-2021
Site Feature that US Apparel Digital Buyers Value the Most When Shopping for Apparel Digitally, Nov 2017 (% of respondents)
Mobile Video Viewer Penetration in France, by Age, 2018 (% of internet users in each group)
Programmatic Advertising in China: eMarketer's Updated Forecast and Estimates
Asia-Pacific Retail and Ecommerce Sales: eMarketer's Updated Estimates for 2017–2021
The Next Great AI Advancements Will Come from Marketer-Vendor Partnerships
Mobile Apps, Influencer Marketing Top Fraud Targets for 2018
Android Dominates the Global Smartphone Market, but Falls Short in the US
How Marketers Can Protect Themselves from Breaches