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16 industry professionals from agencies, publishers and platforms,
While 73% of digital display advertising in the US will be spent programmatically this year, advertisers, publishers and tech providers continue to pump significant energy and investment into making automation an even greater part of the ecosystem. eMarketer asked a panel of programmatic ad experts about what is driving continued growth and interest in programmatic advertising.
What programmatic topics are advertisers focused on right now?
Within programmatic and all of digital display advertising, mobile continues to be one of the fastest-growing areas. How would you describe advertiser’s interest and investment in mobile programmatic today?
Mobile In-App Display Ad Performance Metrics Worldwide: Post-Install Action Rates, by Format, Q1 2019
Mobile In-App Ad Performance Metrics Worldwide: Post-Install Action Rates, Display vs. Video, Q1 2019
What Types of Mobile Advertising Do Advertising Professionals in Spain Use at Their Company/With Clients? (% of respondents, March 2019)
Programmatic Display Ad Fraud Rates Worldwide, by Device, Q3 2018 & Q4 2018 (among impressions analyzed by Pixalate)
Programmatic Video Ad Fraud Rates Worldwide, by Device, Q3 2018 & Q4 2018 (among impressions analyzed by Pixalate)
Location Intelligence 2019: Marketers Adapt to Evolving Privacy and Data Landscape
US Native Advertising 2019: Display Budgets Keep Flowing to New Formats
How Header Bidding Is Moving Into Apps
When Toyota Advertises on Twitter and Snapchat, Users Listen
Mobile Measurement & Targeting Roundup
How Consumers Really Feel About Location Data