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While 73% of digital display advertising in the US will be spent programmatically this year, advertisers, publishers and tech providers continue to pump significant energy and investment into making automation an even greater part of the ecosystem. eMarketer asked a panel of programmatic ad experts about what is driving continued growth and interest in programmatic advertising.
What programmatic topics are advertisers focused on right now?
Within programmatic and all of digital display advertising, mobile continues to be one of the fastest-growing areas. How would you describe advertiser’s interest and investment in mobile programmatic today?
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Mobile Optimization: How Mobile-First Indexing and New Technologies Like Instant Apps Are Changing the Game
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Mobile Marketers Struggle With Data Quality Management