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16 industry professionals from agencies, publishers and platforms,
While 73% of digital display advertising in the US will be spent programmatically this year, advertisers, publishers and tech providers continue to pump significant energy and investment into making automation an even greater part of the ecosystem. eMarketer asked a panel of programmatic ad experts about what is driving continued growth and interest in programmatic advertising.
What programmatic topics are advertisers focused on right now?
Within programmatic and all of digital display advertising, mobile continues to be one of the fastest-growing areas. How would you describe advertiser’s interest and investment in mobile programmatic today?
Benefits of Using Location-Based Ad Personalization According to US Location Data Buyers, April 2018 (% of respondents)
US Location Data Buyers Who Agree that Data Transparency Is an Accurate Indicator of Data Quality, April 2018 (% of respondents)
Are US Location Data Buyers Using Location-Based Data and Targeting for Customer Experience Personalization? (% of respondents, April 2018)
How Are Advertisers Worldwide Leveraging Audience Targeting? April 2018 (% of respondents)
Paid Digital Ad Formats Used by Advertisers Worldwide, by Industry, April 2018 (% of respondents)
Augmented Reality Marketing and Advertising 2018: Adding Virtual Value to the Real World
Maps and Navigation Apps: Discovery, Exploration Features Open Up Ad Opportunities
How Header Bidding Is Moving Into Apps
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