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Eight marketing executives with expertise in Snapchat’s advertising products,
The similarities between advertising on Snapchat and television are growing, especially as Snapchat’s user base continues its rapid growth. In this roundtable, marketers discuss what this means for Snapchat’s video ad product, Snap Ads, and the deficiencies both ad channels must overcome.
How is Snapchat like traditional TV?
What advantages does Snapchat advertising have over TV?
Demographic Profile of US Adults Who Use the Internet Almost Constantly, Jan 2018 (% of population in each group)
US Consumers Who Use Select Apps/Services with Artificial Intelligence Elements, by Demographic, Oct 2017 (% of respondents in each group)
Smartphone Users in France Who Use Mcommerce Apps*, by Demographic, Jan 2018 (% of respondents in each group)
Types of Apps Used Daily by Smartphone Users in France, by Demographic, Jan 2018 (% of respondents in each group)
Smartphone Users in France Who Use Apps* Daily to Stay Organized, by Demographic, Jan 2018 (% of respondents in each group)
US Social StatPack: Usage and Ad Spending for 2016-2020
UK Mobile Payments: After a Slow Start in a Competitive Space, Some Signs of Progress
How Location Data Improves Targeting, Measurement for Connected TV and OTT Advertising
Investing in the Right Measurement Tools Makes a Big Business Impact
Data Feed: March 15, 2018
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