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Eight marketing executives with expertise in Snapchat’s advertising products,
The similarities between advertising on Snapchat and television are growing, especially as Snapchat’s user base continues its rapid growth. In this roundtable, marketers discuss what this means for Snapchat’s video ad product, Snap Ads, and the deficiencies both ad channels must overcome.
How is Snapchat like traditional TV?
What advantages does Snapchat advertising have over TV?
Frequency with Which US Snapchat Users Swipe Up to Watch Longer Video Ads on Snapchat, by Age, Feb 2017 (% of respondents)
Devices/Technologies of Which US Parent Internet Users Are Confident They Can Manage* Their Child's Use, Sep 2017 (% of respondents)
Weekly Time Spent with Social Media and Devices Among US Mothers, by Demographic, Q3 2016 (hrs:mins)
Smartphone Owners in the US and Western Europe* Who Would Be Willing to Pay for an Ad-Free Version of Their Favorite Messaging App, by Generation, Aug 2016 (% of respondents)
US Hispanics 2016: Who They Are, What They're Doing on Digital and Ad Spending to Reach Them
11 Key Digital Trends for 2016: Our Predictions for What Will—and Won't—Happen Next Year
Teens Rely on Brands for Cultural Awareness
US Hispanic Millennials Respond to Creative with a 'Cultural Wink'
Target Taps into 'Untranslatable' Moments for US Hispanic Campaign
How Digital Are Kids Today?