Marketers' Roundtable: How Snapchat Compares to TV as an Advertising Channel - eMarketer
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eMarketer Interview

Marketers' Roundtable: How Snapchat Compares to TV as an Advertising Channel

Preview from eMarketer PRO

An interview with

Eight marketing executives with expertise in Snapchat’s advertising products,

Interview summary

The similarities between advertising on Snapchat and television are growing, especially as Snapchat’s user base continues its rapid growth. In this roundtable, marketers discuss what this means for Snapchat’s video ad product, Snap Ads, and the deficiencies both ad channels must overcome.

Interview

How is Snapchat like traditional TV?

What advantages does Snapchat advertising have over TV?