Marketers' Roundtable: Brands' Successes and Struggles with Marketing Technology - eMarketer
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eMarketer Interview

Marketers' Roundtable: Brands' Successes and Struggles with Marketing Technology

Preview from eMarketer PRO

An interview with

18 marketing thought leaders at brands and agencies,

Topics:

Interview summary

The marketing technology space is buzzing with activity, but it’s a transitional time for many brands. eMarketer asked a number of marketing technology experts at some leading brands about the biggest changes and challenges in the space.

Interview

What does your marketing stack look like today? How has it evolved?

Vendors have been acquiring new solutions to develop their marketing clouds rather than building them internally. Are these “buy vs. build” tools sufficiently integrated? Are brands ready to invest in full-suite solutions?