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18 marketing thought leaders at brands and agencies,
The marketing technology space is buzzing with activity, but it’s a transitional time for many brands. eMarketer asked a number of marketing technology experts at some leading brands about the biggest changes and challenges in the space.
What does your marketing stack look like today? How has it evolved?
Vendors have been acquiring new solutions to develop their marketing clouds rather than building them internally. Are these “buy vs. build” tools sufficiently integrated? Are brands ready to invest in full-suite solutions?
How Important Are Smart Technologies in Achieving the Digital Transformation Priorities of Companies Worldwide? (% of respondents, Oct 2018)
What Do US Tech Executives See as the Most Significant Technologies of the Next 5-10 Years? (% of respondents, Summer 2018)
What Types of Data Are Professionals Worldwide Using to Train AI Systems at Their Organization? (% of respondents, Nov 2018)
Main Objectives vs. Critical Challenges for an Organic Search and Social Media Strategy According to Marketers Worldwide, Feb 2019 (% of respondents)
Effective Tactics Used to Achieve an Organic Search and Social Media Strategy According to Marketers Worldwide, Feb 2019 (% of respondents)
Top 10 Tech Trends from CES 2019: How 5G, AI and the IoT Are Changing the Status Quo
Getting Smart About Artificial Intelligence: Five Best Practices for Diving in
How Artificial Intelligence Enhances Marketers' Dynamic Creative Optimization Efforts
New Tools Help Brands Conquer Tricky Augmented Reality Landscape
Good Local Business Listings Are Key to a Good Local Search Experience | Sponsored Content
Who Cares About Brand Safety?