Marketers' Roundtable: Assessing the Channel Shifts in Political Advertising - eMarketer
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eMarketer Interview

Marketers' Roundtable: Assessing the Channel Shifts in Political Advertising

Preview from eMarketer PRO

An interview with

Four political advertising and data experts,

Interview summary

The US political advertising landscape is still dominated by TV commercials, but is slowly shifting toward digital campaigns. Candidates are testing the water by building more data-driven ads that not only target voters through their preferred channels, but also deliver messages on policy issues that are relevant to voter segments. eMarketer spoke to a panel of four political advertising and data experts about the growing need for a cross-channel approach to political campaigns.

Interview

What role is data playing in this year’s election?

election?