For JustFab, Instagram Advertising Is Too Much Like Facebook - eMarketer
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eMarketer Interview

For JustFab, Instagram Advertising Is Too Much Like Facebook

Preview from eMarketer PRO

An interview with

Mike Lee

Director, Online Advertising, JustFab

Interview summary

One of Instagram’s greatest assets is its connection to owner Facebook, but the similarities between the two advertising platforms are also a source of frustration. Mike Lee, director of online advertising at personalized shopping site JustFab, spoke to eMarketer’s Maria Minsker about why companies are asking for more Instagram-specific advertising tools.

Interview

eMarketer: How does Instagram advertising compare to Facebook advertising?

Mike Lee: It’s on par with Facebook. The big difference is that inventory is not as high as we want it to be. It offers only about 20% of Facebook’s inventory. Still, the performance is on par, and sometimes even better.