For JustFab, Instagram Advertising Is Too Much Like Facebook - eMarketer
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eMarketer Interview

For JustFab, Instagram Advertising Is Too Much Like Facebook

Preview from eMarketer PRO

An interview with

Mike Lee

Director, Online Advertising, JustFab

Topics:

Interview summary

One of Instagram’s greatest assets is its connection to owner Facebook, but the similarities between the two advertising platforms are also a source of frustration. Mike Lee, director of online advertising at personalized shopping site JustFab, spoke to eMarketer’s Maria Minsker about why companies are asking for more Instagram-specific advertising tools.

Interview

eMarketer: How does Instagram advertising compare to Facebook advertising?

Mike Lee: It’s on par with Facebook. The big difference is that inventory is not as high as we want it to be. It offers only about 20% of Facebook’s inventory. Still, the performance is on par, and sometimes even better.