It’s 5 O’Clock Somewhere: Minibar’s Email Strategy Focuses on Timing - eMarketer
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eMarketer Interview

It’s 5 O’Clock Somewhere: Minibar’s Email Strategy Focuses on Timing

Preview from eMarketer PRO

An interview with

Lauren Henderson

Marketing Manager, Minibar Delivery

Topics: MediaMarketing

Interview summary

Content may be king, but timing is critically important too. Sending a well-timed email could be the difference between a sale and an unsubscribe, so there’s no such thing as being too deliberate with email strategy. Lauren Henderson, marketing manager at alcohol delivery service Minibar Delivery, spoke with eMarketer’s Maria Minsker about why content and timing go hand in hand for the brand.

Interview

eMarketer: What’s top of mind for you with regard to email marketing?

Lauren Henderson: With a service like ours, it’s super important to be top of mind for customers. We want consumers to get into the habit of using us for stocking the bar, for parties or if they just need a bottle of wine at the end of the day. That’s why right now, we’re focused on the timing of our emails, as well as the content we’re including in them.