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Marketing Manager, Minibar Delivery
Content may be king, but timing is critically important too. Sending a well-timed email could be the difference between a sale and an unsubscribe, so there’s no such thing as being too deliberate with email strategy. Lauren Henderson, marketing manager at alcohol delivery service Minibar Delivery, spoke with eMarketer’s Maria Minsker about why content and timing go hand in hand for the brand.
eMarketer: What’s top of mind for you with regard to email marketing?
Lauren Henderson: With a service like ours, it’s super important to be top of mind for customers. We want consumers to get into the habit of using us for stocking the bar, for parties or if they just need a bottle of wine at the end of the day. That’s why right now, we’re focused on the timing of our emails, as well as the content we’re including in them.
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