Schedule a Demo
Does My Company Subscribe?
Marketing Manager, Minibar Delivery
Content may be king, but timing is critically important too. Sending a well-timed email could be the difference between a sale and an unsubscribe, so there’s no such thing as being too deliberate with email strategy. Lauren Henderson, marketing manager at alcohol delivery service Minibar Delivery, spoke with eMarketer’s Maria Minsker about why content and timing go hand in hand for the brand.
eMarketer: What’s top of mind for you with regard to email marketing?
Lauren Henderson: With a service like ours, it’s super important to be top of mind for customers. We want consumers to get into the habit of using us for stocking the bar, for parties or if they just need a bottle of wine at the end of the day. That’s why right now, we’re focused on the timing of our emails, as well as the content we’re including in them.
US Holiday Season* Retail Ecommerce Site Visit Share, by Referral Channel, 2017 (% of total)
IT Spending Priorities According to US Senior IT Professionals, Jan 2018 (% of respondents)
Effective vs. Difficult Channels Used for Account-Based Marketing According to Marketers Worldwide, Jan 2018 (% of respondents)
US Internet Users' Preferred Channels for Receiving Personalized Experiences from Digital Retailers, April 2017 (% of respondents)
Channels Used by US Marketers to Personalize Content Based on Age, Sep 2017 (% of respondents)
Email Marketing Benchmarks 2017: Metrics Steady as Data Creates Better Context and Relevance
B2B Personalization: Delivering One-to-One Experiences to Buyers
Will Blockchain Blow Up Digital Advertising Paradigms?
Cybersecurity Isn’t Just an IT Problem—It’s Also a Marketing Problem
Who Owns the Online Experience? A Discussion of Net Neutrality
Data Feed: January 19, 2018