In-Stream Advertising Is a Smart but Expected Move by Facebook - eMarketer
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eMarketer Interview

In-Stream Advertising Is a Smart but Expected Move by Facebook

Preview from eMarketer PRO

An interview with

Greg Hounslow

Emerging Media Manager, WestJet

Interview summary

Facebook has made its focus on video clear, but so far users are scrolling past video ads and not engaging with them as much as the industry had hoped. Will the introduction of original content and in-stream video ad formats turn things around? Greg Hounslow, emerging media manager at WestJet, spoke with eMarketer’s Maria Minsker about whether the new format will be a success for Facebook and for advertisers.

Interview

eMarketer: What’s the state of in-feed video advertising on Facebook? Is it effective?

Greg Hounslow: Given how people interact with Facebook, it’s easy to scroll right past a video ad without even playing it. It’s just the nature of the platform—people are scanning their feeds to get quick updates on what’s going on.