Schedule a Demo
Does My Company Subscribe?
Head of Ecommerce, EMEA, and Digital and Data Partner, MEC Global
UK shoppers are spending big dollars online and, spurred by the influence of US sales promotions like Black Friday, are modifying their Christmas shopping habits, according to Mudit Jaju, head of ecommerce for Europe, the Middle East and Africa (EMEA) and digital and data partner at media agency MEC Global. eMarketer’s Sean Creamer spoke to Jaju about how UK retailers are adjusting their Christmas campaigns in response.
eMarketer: How have Black Friday and Cyber Monday influenced UK spending patterns?
Mudit Jaju: Cyber Monday and Black Friday are relatively recent affairs in the UK, even to the everyday press outside of the retail press. The Guardian or the Daily Mail began covering it in the 2012, 2013 season. What’s starting to happen is the holidays are looking a lot like the US. There are the door busters, with the police being called to places and fisticuffs and all of that.
Retail Ecommerce Sales Growth in Australia and New Zealand, by Device, Q4 2017 (% change vs. same period of prior year)
Retail Ecommerce Sales Growth in South Korea, by Device, Q4 2017 (% change vs. same period of prior year)
Retail Ecommerce Transaction Share in North America, by Channel/Device, Q3 & Q4 2017 (% of total)
US Retail Ecommerce Sales Growth, by Device, Q3 & Q4 2017 (% change vs. same period of prior year)
US Internet Users Who Would Not Return to a Retail Ecommerce Site After a Poor Digital Customer Experience, by Product Category, Jan 2018 (% of respondents)
APAC Tech Leaders StatPack: Key Digital Companies in Asia-Pacific
Worldwide Retail and Ecommerce Sales: eMarketer's Updated Forecast and New Mcommerce Estimates for 2016—2021
How Ecommerce Will Become Even More Like Social Media
Marketing in Asia-Pacific: Lazada Singapore Leans on Owner Alibaba’s Taobao to Draw Customers
Are Cracks Appearing in Germany's Preference for Cash?
Mcommerce Is Advancing in France