How reddit Targets Millennials - eMarketer

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eMarketer Interview

How reddit Targets Millennials

Preview from eMarketer PRO

An interview with

Zubair Jandali

VP, Sales, reddit

Interview summary

User-generated news website reddit is constantly looking for new ways—and new platforms—to not only reach but engage its millennial-heavy user base. Zubair Jandali, reddit’s vice president of sales, spoke to eMarketer’s Rimma Kats about what the company is doing to attract and interact with this demographic.


eMarketer: How is reddit reaching millennials?

Zubair Jandali: About 87% of our site’s 200-plus million unique monthly users are millennials. reddit has a massively millennial-heavy audience. And there are things that we are doing programmatically as a company to engage this audience.