Plans & Pricing
Does My Company Subscribe?
Alberto Rey Villaverde
Head of Data Science, easyJet
A wealth of data can be powerful, as long as that data delivers actionable insights. UK-based airline easyJet implemented artificial intelligence (AI) technology to make sense of its data and streamline areas of its business, such as stocking airplanes with the right amount of food. Alberto Rey Villaverde, easyJet’s head of data science, spoke to eMarketer’s Maria Minsker about why the airline turned to AI and the different ways the information AI provides is being used.
eMarketer: How has easyJet been using artificial intelligence?
Alberto Rey Villaverde: We’ve been using artificial intelligence for a few years. For the last year, we’ve been exploring new areas where these technologies could give us a boost. For example, we’ve been trying to be less wasteful with the food in our planes. The demand for a baked baguette depends on multiple parameters, such as weather, time of year and the types of customers that are flying. We wanted to know the optimal amount of product required to meet demand without waste, so we are using machine learning to optimize how we load planes.
What Capabilities Do Business and IT Decision-Makers Worldwide Believe Intelligent Data Management Can Have Within Their Company? (% of respondents, Spring 2019)
Why Are Companies Worldwide Currently Unable to Meet Their Digital Challenges? (% of respondents, Spring 2019)
Reasons that the Data of Companies Worldwide Is Completely or Mostly Integrated, Nov 2018 (% of respondents)
Major Impact of Day-to-Day Data Management Challenges on Companies Worldwide, Nov 2018 (% of respondents)
How Many More Digital Tools, Applications or Platforms Do Executives Worldwide Use Today vs. 5 Years Ago? (% of respondents, Feb 2019)
The Brand-Agency Relationship: Streamlining with In-House Teams and Flexible Engagement Models
Customer Experience 2019 (Part 2)—Personalization and Data-Driven Experiences: The Building Blocks of a Better Customer Experience (A 4-Part Series)
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
Ads From Influencers You Don't Follow: What Marketers Need To Know About Instagram's New Update
How Burrow Hopes to Stand Out in a Competitive Ecommerce Category