Plans & Pricing
Does My Company Subscribe?
Alberto Rey Villaverde
Head of Data Science, easyJet
A wealth of data can be powerful, as long as that data delivers actionable insights. UK-based airline easyJet implemented artificial intelligence (AI) technology to make sense of its data and streamline areas of its business, such as stocking airplanes with the right amount of food. Alberto Rey Villaverde, easyJet’s head of data science, spoke to eMarketer’s Maria Minsker about why the airline turned to AI and the different ways the information AI provides is being used.
eMarketer: How has easyJet been using artificial intelligence?
Alberto Rey Villaverde: We’ve been using artificial intelligence for a few years. For the last year, we’ve been exploring new areas where these technologies could give us a boost. For example, we’ve been trying to be less wasteful with the food in our planes. The demand for a baked baguette depends on multiple parameters, such as weather, time of year and the types of customers that are flying. We wanted to know the optimal amount of product required to meet demand without waste, so we are using machine learning to optimize how we load planes.
What Causes US Internet Users to Distrust a Brand Most When Providing Their Personal Info? (% of respondents, Nov 2018)
Internet Users Who Have Seen an Ad or Received an Email that Contained Personal Info They Never Shared with that Brand, Nov 2018 (% of respondents)
What Do Magazine Publishers Worldwide Consider to Be the Most Effective Type of Native Advertising? (% of respondents, Dec 2018)
How Do Magazine Publishers Worldwide Measure the Effect of Native Advertising? (% of respondents, Dec 2018)
What Products and Services Related to Native Advertising Do Magazine Publishers Worldwide Provide Their Customer With? (% of respondents, Dec 2018)
Facebook’s 2018 Year in Review: And What to Expect for Usage, Advertising and Privacy in 2019
Canada Trends in 2019: Three Emerging Areas for Digital Marketers
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
How Many Marketers in the US Use Facebook?
Who Is Using Digital Content Marketing in the US?