Plans & Pricing
Does My Company Subscribe?
Vice President and General Manager, Working Mother Media
Millennial women now make up the overwhelming majority of new moms, making them an attractive audience for advertisers. eMarketer’s Alison McCarthy spoke to Subha Barry, vice president and general manager of Working Mother Media, about how millennial mothers in the US use digital, what they demand from the workforce and how they are redefining family dynamics.
eMarketer: What are the biggest differences between millennial mothers and mothers of older generations?
Subha Barry: We’ve studied millennial, Gen X and baby boomer working mothers, and found that millennial moms are the happiest and most optimistic of the three. Compared to Gen Xers and boomers, they’re more career-oriented, more ambitious, and much more focused on doing things that they are passionate about.
Average Daily Time Spent on Select Social Media According to US Social Media Users, Q1 2017-Q1 2019 (minutes)
Time Spent on Douyin* vs. WeChat in China, March 2017-Dec 2018 (billions of minutes)
What Social Media Platforms Do US Consumers Ages 12-34 Use? (% of respondents, 2017-2019)
Social Media Platforms Used by US Consumers, Feb 2019 (% of respondents)
What Social Media Platform Do US Social Media Users Ages 12-34 Use Most Often? (% of respondents, 2015 & 2019)
Global Social Network Users 2019: A Snapshot on Snapchat
US Social Trends for 2019: eMarketer’s Predictions for the Year Ahead
When Toyota Advertises on Twitter and Snapchat, Users Listen
Why Ride-Sharing App Via Will Spend More on Snapchat Advertising
Who’s Afraid of Fake Followers?
Can Instagram's 'Swipe Up' Feature Drive Sales?