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Head of Programming, Tastemade
Millennials have embraced digital video in a major way, and brands are paying attention. Millennials make up 70% of food- and travel-focused video network Tastemade’s audience. eMarketer’s Alison McCarthy spoke with Oren Katzeff, head of programming at Tastemade, about digital video’s appeal for millennials and how brands work with the platform to reach that demographic.
eMarketer: Why is digital video important for brands looking to connect with young adults?
Oren Katzeff: If done right, there’s no better way to tell an engaging story than through video. For young audiences in particular, videos resonate because they’re relatable, inspirational and aspirational, often more so than other types of content.
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