Plans & Pricing
Does My Company Subscribe?
Head of Programming, Tastemade
Millennials have embraced digital video in a major way, and brands are paying attention. Millennials make up 70% of food- and travel-focused video network Tastemade’s audience. eMarketer’s Alison McCarthy spoke with Oren Katzeff, head of programming at Tastemade, about digital video’s appeal for millennials and how brands work with the platform to reach that demographic.
eMarketer: Why is digital video important for brands looking to connect with young adults?
Oren Katzeff: If done right, there’s no better way to tell an engaging story than through video. For young audiences in particular, videos resonate because they’re relatable, inspirational and aspirational, often more so than other types of content.
Internet Users in Australia Who Are Willing to Pay for Content to Avoid Ads, by Content Type, June 2018 (% of respondents)
What Actions Have UK Teen YouTube Viewers Taken After Watching a YouTube Influencer? Jan 2018 (% of respondents)
US Digital Video Ad Performance Metrics: Ad View Share, by Device/Channel, Q1 2016-Q1 2018 (% of total ads served by FreeWheel)
Attitudes Toward Influencer Marketing Videos According to Digital Video Viewers in Saudi Arabia and United Arab Emirates, April 2018 (% of respondents)
Actions Taken by Live Streaming Video Viewers in Europe After Seeing an Ad While Live Streaming, by Country, May 2018 (% of respondents)
Ten Key Digital Trends for 2019: Our Predictions for What Will Matter to Marketers, and What Won’t
Marketing with Stories on Facebook, Instagram and Snapchat: How Consumers and Marketers Are Using This Creative Format
Roku Eschews Open Exchanges for Premium Deals
What’s Next for Mobile Video Advertising in Latin America?
Live TV Isn’t Ready for Programmatic Yet
How Tech Vendors Are Banking On Connected TV