Plans & Pricing
Does My Company Subscribe?
Head of StubHub Labs, StubHub
Now that Facebook Messenger is open to brands, companies are determined to find the best ways to use it as yet another marketing channel. What they sometimes forget, however, is that Facebook and Messenger were primarily designed for social interactions between users and their friends. Gary Kanazawa, head of StubHub Labs, the ticket reseller’s mobile innovation group, spoke with eMarketer’s Maria Minsker about how the company’s bot makes the most of Messenger’s social roots to drive engagement.
eMarketer: How do you generate awareness about StubHub’s Messenger bot?
Gary Kanazawa: There are times when our customers search for tickets, but there aren’t any available. At that point, they can choose to be notified if those tickets become available again by subscribing to the Messenger bot. Then they’re automatically opted in, and we can start sending them notifications.
How Do US Internet Feel About Shopping Through Chatbots on Messaging Apps? (% of respondents, May 2018)
Mobile App Performance Metrics Worldwide: Average Time from Last Usage Session to Uninstall, by App Category, Jan-July 2018 (days)
Mobile App Performance Metrics Worldwide: Reinstall Rate, by App Category, Jan-July 2018
How Excited Are US Internet Users About Technology/Devices? May 2018 (% of respondents)
Which Device Do US Marketers Think Offers the Most Rich Source of Data? April 2018 (% of respondents)
Augmented Reality Marketing and Advertising 2018: Adding Virtual Value to the Real World
Visual Search 2018: New Tools from Pinterest, eBay, Google and Amazon Increase Accuracy, Utility
How Header Bidding Is Moving Into Apps
How to Succeed with Snapchat Advertising: Iterate, Iterate, Iterate
Mobile Measurement & Targeting Roundup
How Consumers Really Feel About Location Data