Schedule a Demo
Does My Company Subscribe?
Head of StubHub Labs, StubHub
Now that Facebook Messenger is open to brands, companies are determined to find the best ways to use it as yet another marketing channel. What they sometimes forget, however, is that Facebook and Messenger were primarily designed for social interactions between users and their friends. Gary Kanazawa, head of StubHub Labs, the ticket reseller’s mobile innovation group, spoke with eMarketer’s Maria Minsker about how the company’s bot makes the most of Messenger’s social roots to drive engagement.
eMarketer: How do you generate awareness about StubHub’s Messenger bot?
Gary Kanazawa: There are times when our customers search for tickets, but there aren’t any available. At that point, they can choose to be notified if those tickets become available again by subscribing to the Messenger bot. Then they’re automatically opted in, and we can start sending them notifications.
Digital* and Mobile** Video Viewer Penetration in Western Europe, by Country, 2016-2021
Digital* and Mobile** Video Viewer Penetration in Latin America, by Country, 2016-2021
Digital* and Mobile** Video Viewer Penetration in Asia-Pacific, by Country, 2016-2021
Marketing Channels on Which Healthcare/Life Sciences Professionals in North America Plan to Focus in 2018 (% of respondents)
Digital Technologies that Agency* vs. Client-Side** Ecommerce Professionals Worldwide Plan to Experiment with by 2020 (% of respondents)
Grocery Digital Marketing: Using Ecommerce to Shape Brand Messages
Programmatic Advertising in China: eMarketer's Updated Forecast and Estimates
The Next Great AI Advancements Will Come from Marketer-Vendor Partnerships
Mobile Apps, Influencer Marketing Top Fraud Targets for 2018
How SMBs Are Leveraging Social Media
Data Feed: January 24, 2018