Plans & Pricing
Does My Company Subscribe?
Head of StubHub Labs, StubHub
Now that Facebook Messenger is open to brands, companies are determined to find the best ways to use it as yet another marketing channel. What they sometimes forget, however, is that Facebook and Messenger were primarily designed for social interactions between users and their friends. Gary Kanazawa, head of StubHub Labs, the ticket reseller’s mobile innovation group, spoke with eMarketer’s Maria Minsker about how the company’s bot makes the most of Messenger’s social roots to drive engagement.
eMarketer: How do you generate awareness about StubHub’s Messenger bot?
Gary Kanazawa: There are times when our customers search for tickets, but there aren’t any available. At that point, they can choose to be notified if those tickets become available again by subscribing to the Messenger bot. Then they’re automatically opted in, and we can start sending them notifications.
Important* vs. Well-Executed** Dining Experience Features/Technologies According to US Restaurant Diners and Executives, Feb 2018 (% of respondents)
Top 10 Mcommerce Apps Among Android Users in Brazil, Ranked by Average Number of App Sessions, May 2018
Top 10 Mcommerce Apps Among Android Users in Mexico, Ranked by Average Number of App Sessions, May 2018
Top 10 Mcommerce Apps Among Android Users in Argentina, Ranked by Average Number of App Sessions, May 2018
Top 10 Mcommerce Apps Among Android Users in Brazil, May 2018 (% of active users on Ogury's platform)
Policing Video Content on YouTube, Facebook and Twitter: Platforms’ New Efforts to Block Offensive Clips Explained
Mobile Optimization: How Mobile-First Indexing and New Technologies Like Instant Apps Are Changing the Game
Kids Are Spending More Time with Voice, but Brands Shouldn't Rush to Engage Them
Treat Yourself: Why Luxury Brands Need to Pay Attention to the Sporadic Shopper
The Big Location Opportunity in Advertising: Think Physical to Digital | Sponsored Content
Mobile Marketers Struggle With Data Quality Management