Plans & Pricing
Does My Company Subscribe?
As audiences grow and platforms become more sophisticated, social media is only becoming more valuable for marketers. But as more brands invade social platforms, marketers need help optimizing their content strategy and ad spend—and that’s where marketing technology comes in. eMarketer’s Tricia Carr spoke with Yuval Ben-Itzhak, CEO of social media marketing platform Socialbakers, about how this technology has changed to meet marketers’ needs, and which social benchmarks are most important throughout the industry.
eMarketer: How is marketing technology changing how marketers fully optimize their social media efforts?
Yuval Ben-Itzhak: With the first wave of this technology, marketers wanted to see how they were performing, how to “trend” on social media, and then make decisions based on that. But now it’s much more complex—marketers are managing multiple brands, there are many social networks to manage and there is a lot of content to generate each day. The work marketers have to do on social media is hard to scale if people are left to understand the data that drives decisions.
Mobile In-App Ad Performance Metrics Worldwide: Post-Install Action Rates, Display vs. Video, Q1 2019
Do US Amazon Marketplace Merchants Use Tools to Optimize Their Amazon Ads? (% of respondents, April 2019)
In What Technologies Do Companies Worldwide Plan* to Invest to Improve Their Customer Service? (% of respondents, March 2019)
Which Voice-Enabled Interactions Are US Companies Prioritizing? (% of respondents, March 2019)
What Barriers Are US Companies Encountering When Developing Voice-Enabled Apps? (% of respondents, March 2019)
Facebook’s Privacy Moves: Why Groups and Messaging Were Front and Center at f8, and Other Takeaways for Marketers
Advancing Marketing Attribution: A Two-Part Series on Making Holistic Attribution Work
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
How GDPR Affected Marketers in Its First Year
Is Influencer Impact on Brand Image and Safety a Concern for Marketers?