Schedule a Demo
Does My Company Subscribe?
Vice President, Digital Experience, Papa Murphy's
(Not pictured)Amit JainCEOBridg
Papa Murphy’s, a take-and-bake pizza chain based in Vancouver, Washington, wanted to re-engage customers online whose first contact was with a brick-and-mortar venue. Tim Vu, vice president of digital experience at Papa Murphy’s, and Amit Jain, CEO of digital marketing platform Bridg, spoke with eMarketer’s Maria Minsker about how the two companies worked together to identify customers and bring them back into Papa Murphy’s pizzerias.
eMarketer: What is the biggest challenge that brick-and-mortar stores face today, and how is Papa Murphy’s tackling that challenge?
Tim Vu: The biggest challenge with a brick-and-mortar business is that it’s difficult to get very precise with marketing. On digital channels, tracking a user to understand how to do promotions and segmentation is easier because the data is readily available. Our business doesn’t really have access to the same data, so we turned to a vendor that would tie our advertising, digital ordering and internal database together in an effort to be more precise in our marketing.
US Influencer Marketing Benchmarks: Paid Media and Campaign Share, by Industry, 2016 (% of total ads analyzed by RhythmOne)
US Influencer Marketing Benchmarks: Earned Media Value, Engagement Rate and Cost per Engagement (CPE), by Industry, 2016 (among RhythmOne clients)
US Digital Display Ad Benchmarks: CTR, by Industry, Sep 2016 (among impressions served by DoubleClick)
US Triggered Email* Benchmarks, by Industry, July 1, 2015-July 1, 2016 (among campaigns analyzed by Bluecore)
US Beauty & Cosmetics Google Desktop Text Ad Benchmarks: CPC, CTR, Clicks, Impressions and Select Metrics, Q1 & Q2 2016 (among campaigns analyzed by AdGooroo)
Header Bidding for Ad Buyers: What Brands, Agencies and Buy-Side Platforms Need to Know
Email Marketing Benchmarks 2017: Metrics Steady as Data Creates Better Context and Relevance
For Honest Tea, Programmatic Is Key to Optimizing Small Budget
Vermont Creamery Finds Instagram Stronger for Engagement than Traffic
Consolidation Is Inevitable for Demand- and Supply-Side Platforms
What's Plaguing Programmatic Advertising?