Plans & Pricing
Does My Company Subscribe?
Vice President, Digital Experience, Papa Murphy's
(Not pictured)Amit JainCEOBridg
Papa Murphy’s, a take-and-bake pizza chain based in Vancouver, Washington, wanted to re-engage customers online whose first contact was with a brick-and-mortar venue. Tim Vu, vice president of digital experience at Papa Murphy’s, and Amit Jain, CEO of digital marketing platform Bridg, spoke with eMarketer’s Maria Minsker about how the two companies worked together to identify customers and bring them back into Papa Murphy’s pizzerias.
eMarketer: What is the biggest challenge that brick-and-mortar stores face today, and how is Papa Murphy’s tackling that challenge?
Tim Vu: The biggest challenge with a brick-and-mortar business is that it’s difficult to get very precise with marketing. On digital channels, tracking a user to understand how to do promotions and segmentation is easier because the data is readily available. Our business doesn’t really have access to the same data, so we turned to a vendor that would tie our advertising, digital ordering and internal database together in an effort to be more precise in our marketing.
Primary Way in Which Their Programmatic and Direct Media Buying Teams Operate According to US Digital Media Buying Decision-Makers, May 2018 (% of respondents)
UK Senior Ad Buyers/Planners Who Agree that GDPR Will Lead to Less Programmatic Ad Spending, May 2018 (% of respondents)
UK Digital Display Ad Spending Share, by Format and Purchase Method, 2017 (% of total)
Channels/Tactics with the Greatest Opportunity for Advertising in 2018 According to UK Brands vs. Agencies (% of respondents)
US Advertisers and Agency Professionals Who Believe They Will Stop Using RFP Buys in the Future, Feb 2018 (% of respondents)
Digital Ad Pricing StatPack: Programmatic Display CPMs and Pricing Trends for 2018
General Data Protection Regulation (GDPR): What Companies Need to Know Now
The Next Battle for Brand Safety Is in the Comment Section
How Advertisers Are Reorganizing Around Programmatic
Fear of the Duopoly Remains Strong for Advertisers
Ad Agencies Are Breaking Down Programmatic Silos