Plans & Pricing
Does My Company Subscribe?
Senior Vice President, Strategy and Analysis, DigitasLBi
Many marketers are experimenting with technologies that help them integrate data from digital, TV and the physical store, but there are few true omnichannel solutions available today. Andrew Colberg-Amador, senior vice president of strategy and analysis at DigitasLBi, spoke with eMarketer’s Lauren Fisher about the solutions used by marketers and the new challenges that have arisen.
eMarketer: In the second half of 2016, the trend was that marketers were looking to tie together TV, digital and in-store data to better understand their audiences and improve key marketing functions, such as targeting and attribution. What’s happening now in this space?
Andrew Colberg-Amador: Integrating these three data sources has always been of interest. Most of our clients have been using that data to inform a lot of their planning and marketing optimization. They have always used more of a media mix model type of approach to evaluate TV. But there has always been a desire to apply the user level-based type of attribution to TV, or more digital types of attribution where the model is a lot faster.
Mobile App Ad Performance Metrics Worldwide, by OS and Ad Format, Oct 2018
Programmatic Display Ad Fraud Rates Worldwide, by Device, Q3 2018 (among impressions analyzed by Pixalate)
Programmatic Video Ad Fraud Rates Worldwide, by Device, Q3 2018 (among impressions analyzed by Pixalate)
Companies in Europe that Use Targeted Digital Advertising, by Country and Type, 2018 (% of respondents)
Mobile Social App Invalid Traffic (IVT) Rate in North America, Android vs. iOS, May-Aug 2018 (among impressions analyzed by Pixalate)
US Native Advertising 2019: Display Budgets Keep Flowing to New Formats
Getting Ready for 5G: How 5G Will Affect Digital Marketing, Media and IoT
How Header Bidding Is Moving Into Apps
When Toyota Advertises on Twitter and Snapchat, Users Listen
Mobile Measurement & Targeting Roundup
How Consumers Really Feel About Location Data