Plans & Pricing
Does My Company Subscribe?
Chief Revenue Officer, NinthDecimal
Though location data was first used for geofencing and geotargeting, the industry has progressed far enough for ad buyers and sellers to leverage it in the connected TV and over-the-top (OTT) spaces. eMarketer’s Lauren Fisher spoke with Brian Slitt, chief revenue officer of location data services firm NinthDecimal, about how location data plays a pivotal role in reaching consumers in connected TV and OTT viewing environments.
eMarketer: NinthDecimal focuses heavily on helping marketers and publishers to leverage location data. Is your work seeping into the connected TV and OTT spaces?
Brian Slitt: On the consumer side, the practice of appointment TV viewing, or watching at a specific time and place, is diminishing. Instead, consumers are using different devices to determine when, how and where they watch. This is relevant to marketers because many of these devices are in someone’s hand as they watch, and these viewers have a proclivity to be on the go—whether that means they’re out and about or at home doing other things at the same time.
Netflix User Share Worldwide, US vs. Non-US, 2018 (% of total)
Subscription Over-the-Top (OTT) Video Service User Penetration in China, by Provider, 2018 (% of digital video viewers)
Top 10 Countries, Ranked by Netflix User Penetration, 2018 (% of digital video viewers)
UK Netflix Users and Penetration, 2017-2021 (millions, % change and % of digital video viewers)
Netflix Users and Penetration in France, 2017-2021 (millions, % change and % of digital video viewers)
Policing Video Content on YouTube, Facebook and Twitter: Platforms’ New Efforts to Block Offensive Clips Explained
Younger Baby Boomers as Digital Users: Just How Far Do They Go?
How Technology Is Changing Ad Agency Structures
How Hearst Leverages Voice for a New Kind of Brand Partnership
Live Video Streaming Continues to Gain Steam
The Weekly Listen: Millennial Gender Gap, Dating Videos, and Facebook in Print