Schedule a Demo
Does My Company Subscribe?
Program Director, Watson Client Services, IBM
Artificial intelligence isn’t just for science fiction films anymore—it’s a real tool for marketers and advertisers across industries. From natural language processing to social data parsing, cognitive solutions can solve some challenges that brands could not previously tackle. Nish Parekh, program director of IBM Watson client services, spoke to eMarketer’s Maria Minsker about how the company’s Watson technology is strengthening marketers’ decision-making capabilities.
eMarketer: What makes Watson’s artificial intelligence appealing to marketers and advertisers?
Nish Parekh: Watson is a cognitive computing platform that understands the world the way that humans do—through senses, learning and experience. IBM Watson has partnered with large consumer brands to reinvent the way they interact with consumers, creating tools and platforms that engage customers as individuals, enhancing their experience and attracting greater loyalty.
Top 10 Technologies for 2018 vs. 2020 According to US Retailers (% of respondents)
Primary Motivation for Investing in Emerging Technologies According to UK and US Marketers, Feb 2018 (% of respondents)
Implementation of Select Technologies at Their Organization According to US Senior-Level Decision-Makers, Feb 2018 (% of respondents)
Daily Time Wasted Sharing/Tracking Down Digital Information Among US Senior-Level Decision-Makers, Feb 2018 (% of respondents)
Next Big Marketing Trend in 2018 According to Marketers Worldwide (% of respondents)
B2B Ecommerce 2018: Transforming Buying and Selling
Attribution Beyond Marketing: Using All Company Touchpoints to Achieve a True Customer View
Marketers’ Qualitative Insights Get Lost in Big Data Noise
What's Next for RFPs?
Why Publishers Should Investigate How Ad Vendors Operate
Introducing eMarketer Tech