How IBM Watson Learns and Acts Like a Marketer - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Plans & Pricing

Does My Company Subscribe?

eMarketer Interview

How IBM Watson Learns and Acts Like a Marketer

Preview from eMarketer PRO

An interview with

Nish Parekh

Program Director, Watson Client Services, IBM

Topics: Marketing

Interview summary

Artificial intelligence isn’t just for science fiction films anymore—it’s a real tool for marketers and advertisers across industries. From natural language processing to social data parsing, cognitive solutions can solve some challenges that brands could not previously tackle. Nish Parekh, program director of IBM Watson client services, spoke to eMarketer’s Maria Minsker about how the company’s Watson technology is strengthening marketers’ decision-making capabilities.


eMarketer: What makes Watson’s artificial intelligence appealing to marketers and advertisers?

Nish Parekh: Watson is a cognitive computing platform that understands the world the way that humans do—through senses, learning and experience. IBM Watson has partnered with large consumer brands to reinvent the way they interact with consumers, creating tools and platforms that engage customers as individuals, enhancing their experience and attracting greater loyalty.