How Home Brands Like PBteen Increase Time Spent on Product Pages - eMarketer
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eMarketer Interview

How Home Brands Like PBteen Increase Time Spent on Product Pages

Preview from eMarketer PRO

An interview with

Gaurav Sethi

Co-Founder and Business Development Lead, Outward

Interview summary

Mobile’s smaller screens and consumers’ dwindling attention spans have made a brand’s visual experience more important than ever. eMarketer’s Tricia Carr spoke with Gaurav Sethi, co-founder and business development lead of product visualization technology provider Outward, about how retailers can benefit from improving their product visuals and the theory behind an interactive visual experience the company helped create for PBteen.

Interview

eMarketer: Outward works with retailers in the home furnishing industry to help them create 3-D product images and visual experiences. What is the core focus among your clients this year?

Gaurav Sethi: There’s a focus on having a consistent look and feel with visualizations that are accurate to the product—which helps to minimize return rates—and look uniform rather than the mishmash of imagery you often see. This year will be a transitional time for our clients as they go from having static product pages and inspirational experiences to something that’s much more engaging and interactive.