Plans & Pricing
Does My Company Subscribe?
Co-Founder and Business Development Lead, Outward
Mobile’s smaller screens and consumers’ dwindling attention spans have made a brand’s visual experience more important than ever. eMarketer’s Tricia Carr spoke with Gaurav Sethi, co-founder and business development lead of product visualization technology provider Outward, about how retailers can benefit from improving their product visuals and the theory behind an interactive visual experience the company helped create for PBteen.
eMarketer: Outward works with retailers in the home furnishing industry to help them create 3-D product images and visual experiences. What is the core focus among your clients this year?
Gaurav Sethi: There’s a focus on having a consistent look and feel with visualizations that are accurate to the product—which helps to minimize return rates—and look uniform rather than the mishmash of imagery you often see. This year will be a transitional time for our clients as they go from having static product pages and inspirational experiences to something that’s much more engaging and interactive.
Retail Ecommerce Sales Share for the Top 10 US Companies*, 2018 (% of US total retail sales)
Top 10 US Companies*, Ranked by Retail Ecommerce Sales Share, 2018 (% of US retail ecommerce sales)
Top 10 US Companies*, Ranked by Retail Ecommerce Sales, 2016-2018 (billions, % change and % of total retail ecommerce sales)
FMCG Retail Ecommerce Sales Share Worldwide, by Region/Country, 2017 (% of total retail sales)
FMCG Retail Ecommerce Sales Share Worldwide, by Product Category, 2015-2017 (% of total retail sales)
Holiday Shopping in Europe: Black Friday and Beyond
Cross-Border Ecommerce 2018: A Country-by-Country Comparison
How B2Bs Can Dive Into Digital Commerce, but Stay Human
How Ecommerce Will Become Even More Like Social Media
US Amazon Forecasts
A Deeper Dive into Six of Mary Meeker's 2018 Internet Trends