Plans & Pricing
Does My Company Subscribe?
Founder and CEO, Popshop Live
Consumers spend countless hours each day on social media, and they’ve become accustomed to those channels. Smart retailers are actively testing ways to influence social users and convert them. Danielle Li, founder and CEO of Popshop Live—a marketplace where users buy and sell through live streaming videos—spoke with eMarketer’s Sean Creamer about the new wave of social selling and what retailers can learn by exploring social shopping communities that exist online.
eMarketer: What’s disrupting the way retailers have traditionally sold items online?
Danielle Li: One major change in ecommerce is the move from catalog-type shopping to conversational shopping. One example of this is the way Amazon and Google are shifting from a search engine that returns 200 pages of results to becoming more conversational.
What Causes US Internet Users to Distrust a Brand Most When Providing Their Personal Info? (% of respondents, Nov 2018)
Internet Users Who Have Seen an Ad or Received an Email that Contained Personal Info They Never Shared with that Brand, Nov 2018 (% of respondents)
Do Retailers in North America Use Influencers? (% of respondents, Nov 2018)
What Tools/Channels Do Retailers in North America Use to Acquire Customers? (% of respondents, Nov 2018)
What Are the Biggest Challenges in Driving Repeat Purchases for Retailers in North America? (% of respondents, Nov 2018)
Facebook’s 2018 Year in Review: And What to Expect for Usage, Advertising and Privacy in 2019
Mobile Trends 2019: 10 Predictions for What Marketers Can Expect
Can Amazon Penetrate Canada's Saturated Digital Grocery Market?
How to Transform Loyal Customers into Brand Advocates
Consumers Say Brands Ask for Too Much Information
Many People Feel They Lack Control Over Their Personal Data