Plans & Pricing
Does My Company Subscribe?
Founder and CEO, Popshop Live
Consumers spend countless hours each day on social media, and they’ve become accustomed to those channels. Smart retailers are actively testing ways to influence social users and convert them. Danielle Li, founder and CEO of Popshop Live—a marketplace where users buy and sell through live streaming videos—spoke with eMarketer’s Sean Creamer about the new wave of social selling and what retailers can learn by exploring social shopping communities that exist online.
eMarketer: What’s disrupting the way retailers have traditionally sold items online?
Danielle Li: One major change in ecommerce is the move from catalog-type shopping to conversational shopping. One example of this is the way Amazon and Google are shifting from a search engine that returns 200 pages of results to becoming more conversational.
US Amazon Prime Members Who Have Made a Purchase on Amazon Prime Day, June 2019 (% of respondents)
At Which Retailers Did US Amazon Prime Day Buyers Purchase Discounted Items During Prime Day? (% of respondents, June 2019)
Which Product Categories Have US Digital Buyers Purchased Digitally in the Past Month? (% of respondents, by demographic, June 2019)
How Interested Are US Internet Users in Using Self-Service Checkouts at Stores? (% of respondents, by demographic, June 2019)
How Interested Are US Internet Users in Using AR* and VR While Shopping? (% of respondents, by demographic, June 2019)
China Ecommerce 2019: Retail Ecommerce Stays Strong as Geopolitical and Economic Headwinds Dampen Overall Retail Sector
Global Ecommerce 2019: Ecommerce Continues Strong Gains Amid Global Economic Uncertainty
Amazon Go and the Future of Brick-and-Mortar Retail
Can Amazon Penetrate Canada's Saturated Digital Grocery Market?
Brexit Hits the High Street, but Ecommerce Proves Resilient
Alibaba, JD.com Lead in China, but a Few Others Are Making Dents, Too