Plans & Pricing
Does My Company Subscribe?
Founder and CEO, Popshop Live
Consumers spend countless hours each day on social media, and they’ve become accustomed to those channels. Smart retailers are actively testing ways to influence social users and convert them. Danielle Li, founder and CEO of Popshop Live—a marketplace where users buy and sell through live streaming videos—spoke with eMarketer’s Sean Creamer about the new wave of social selling and what retailers can learn by exploring social shopping communities that exist online.
eMarketer: What’s disrupting the way retailers have traditionally sold items online?
Danielle Li: One major change in ecommerce is the move from catalog-type shopping to conversational shopping. One example of this is the way Amazon and Google are shifting from a search engine that returns 200 pages of results to becoming more conversational.
Retail Ecommerce Sales Share for the Top 10 US Companies*, 2018 (% of US total retail sales)
Top 10 US Companies*, Ranked by Retail Ecommerce Sales Share, 2018 (% of US retail ecommerce sales)
Top 10 US Companies*, Ranked by Retail Ecommerce Sales, 2016-2018 (billions, % change and % of total retail ecommerce sales)
FMCG Retail Ecommerce Sales Share Worldwide, by Region/Country, 2017 (% of total retail sales)
FMCG Retail Ecommerce Sales Share Worldwide, by Product Category, 2015-2017 (% of total retail sales)
Holiday Shopping in Europe: Black Friday and Beyond
Cross-Border Ecommerce 2018: A Country-by-Country Comparison
How B2Bs Can Dive Into Digital Commerce, but Stay Human
Marketing in Asia-Pacific: Lazada Singapore Leans on Owner Alibaba’s Taobao to Draw Customers
US Amazon Forecasts
A Deeper Dive into Six of Mary Meeker's 2018 Internet Trends