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Head of Strategy and Business Consultancy, Southeast Asia, SapientRazorfish
Of the countries in Asia-Pacific, China is taking the lead in artificial intelligence (AI) research. It’s even eclipsing the US on an international level, according to Melanie Cook, head of strategy and business consultancy for Southeast Asia at digital consultancy SapientRazorfish. eMarketer’s David Green spoke with Cook about the growing importance of AI for businesses in the region and how China pulled ahead of the pack.
eMarketer: Artificial intelligence is a broad notion. What is considered AI, and what are some examples?
Melanie Cook: AI includes machine learning, algorithm and data analysis. There’s definitely a sliding scale of AI-ness, but it’s now all been clumped together.
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