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Creative Director, Sprint Prepaid Group
As Sprint prepares to open an additional 1,000 Boost Mobile locations throughout the US over the next year, the company is taking a fresh approach to the in-store experience. The new locations will be “Next Generation” stores, according to Sprint, and will offer a more open layout designed to drive consumers to come in and switch providers. Nick Holt, creative director at Sprint Prepaid Group, spoke with eMarketer’s Maria Minsker about the new stores and the digital strategy that supports them.
eMarketer: Sprint recently announced the opening of its “Next Generation” Boost Mobile stores. Can you explain what that means?
Nick Holt: We are expanding our distribution plan, and part of that effort is our Next Generation store design. Many of our older locations tend to be cluttered, so we’re making an effort to change that. We’re not trying to be the Apple Store, but it’s our version of a great shopping experience.