Plans & Pricing
Does My Company Subscribe?
Ken Brook is CEO of MetaX, an ad tech firm that recently launched “adchain,” a form of blockchain designed specifically for the digital advertising industry. In addition to providing a more thorough, encrypted record of digital advertising transactions, an added benefit of blockchain is the ability to clearly expose parties engaging in fraudulent practices. Brook spoke with eMarketer’s Lauren Fisher about what blockchain is, and what potential it holds for fighting digital ad fraud.
eMarketer: What is blockchain, and what potential value can it bring to the digital advertising ecosystem?
Ken Brook: A good way to look at blockchain is as a database. It’s almost like a ledger of events that is secured in what’s called a block. And the chain is just a series of blocks that have been appended to this ledger.
What Is the Best Metric for Valuing Ads Across Media for US Agencies and Marketers? (% of respondents, May 2019)
Which Social Media Platforms Do US SMBs Use? (% of respondents, Jan 2019)
What Will Be the Most Transformative Application of Innovation for Customer Service for Businesses Worldwide in the Next 5-10 Years? (% of respondents, April 2019)
Which 3 Technology Trends Will Offer the Biggest Opportunity to the Customer Service Department of Businesses Worldwide by 2020? (% of respondents, by region)
What Metrics Do B2B and B2C Companies Worldwide Use to Measure ROI? (% of respondents, April 2019)
The Brand-Agency Relationship: Streamlining with In-House Teams and Flexible Engagement Models
Customer Experience 2019 (Part 2)—Personalization and Data-Driven Experiences: The Building Blocks of a Better Customer Experience (A 4-Part Series)
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
How Brands Streamline Their Agency Partnerships
Strategies for Thriving in the “Age of Amazon” | Sponsored Content