How Beacons Have Changed In-Store Operations in Canada - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Schedule a Demo

Does My Company Subscribe?

eMarketer Interview

How Beacons Have Changed In-Store Operations in Canada

Preview from eMarketer PRO

An interview with

Steve Hegenderfer

Director, Developer Programs, Bluetooth SIG

Topics:

Interview summary

Beacons not only push contextually relevant coupons and product information to consumers who use retail apps, but they also transmit valuable data about users’ in-store activities back to the retailer. eMarketer’s Sean Creamer spoke with Steve Hegenderfer, director of developer programs at Bluetooth SIG, about how beacon technology helps retailers provide better in-store service and target customers at the point of sale.

Interview

eMarketer: What role do beacons play in retail?

Steve Hegenderfer: Beacons have taken off in retail. A good analogy is thinking of a beacon as a radio station that plays the same sound over and over again. It’s broadcasting a message, and the phone has to tune in to it. Consumers might install a retail app to get shopper points, and those apps will be able to tune in to that radio station.