Schedule a Demo
Does My Company Subscribe?
Social Media Manager, American Honda Motor Co.
Facebook and Twitter are starting to support more original video programming, and in-stream ads are making their way into this content. Though it will be up to advertisers to produce compelling and relevant ads, the greatest responsibility for the success of the new ad format will fall on publishers and the content they create. Jessica Fini, social media manager of American Honda Motor Co., spoke with eMarketer’s Maria Minsker about what publishers should and shouldn’t do to ensure that in-stream ads thrive.
eMarketer: Does running video ads during original programs on social media appeal to you as an advertiser?
Jessica Fini: In-stream ads will mimic the traditional TV experience, and most people are used to seeing ads between scenes when watching extended programming. The appeal is that with in-stream ads, we have an opportunity to elicit a deeper connection with viewers given the limited number of distractions, assuming that viewers choose to continue watching after they’re interrupted by a mid-roll ad.
Share of Time Spent with Select Entertainment Media According to US TV Viewers, by Age, Dec 2017 (% of total in each group)
Top 10 Reasons that Internet Users Worldwide Use Social Media, Q3 2017 (% of respondents)
Digital Initiatives that Are Spending Priorities in 2018 According to US Senior IT Professionals (% of respondents)
Leading Customer Engagement Priorities for 2018 Among Retailers in North America (% of respondents)
Effective vs. Difficult Channels Used for Account-Based Marketing According to Marketers Worldwide, Jan 2018 (% of respondents)
Time Spent with Media and Ad Spending in South Korea: eMarketer's Estimates and Forecast
Worldwide Social Network Users Update: eMarketer's Estimates and Forecast for 2016–2021, with a Focus on Instagram
Mobile Apps, Influencer Marketing Top Fraud Targets for 2018
How Social Media Marketers Can Leverage Marketing Technology
Consumers Want Brands to Take a Stand
eMarketer Unveils Latest Worldwide Social Users Estimates