Schedule a Demo
Does My Company Subscribe?
Senior Director, Product Management for Platforms, The Home Depot
There’s friction in the path to purchase when a customer has a need but can’t adequately describe it to a sales associate or in a search bar. That’s where visual commerce comes in for The Home Depot. The home improvement retailer offers visual tools that aim to eliminate this friction and move the customer along their journey. eMarketer’s Tricia Carr spoke with Shawn Coombs, The Home Depot’s senior director of product management for platforms, about how the retailer anticipates what visual tools its customers will benefit from most.
eMarketer: What initially sparked the interest in visual commerce at Home Depot?
Shawn Coombs: We’ve created an expectation within our stores that if someone comes in with a problem, the store associate can help solve it. The same goes for digital—consumers come to our digital properties to either solve their problem or get ready for their visit to the store.
Retail Ecommerce Sales Growth in Australia and New Zealand, by Device, Q4 2017 (% change vs. same period of prior year)
Retail Ecommerce Transaction Share in Europe*, by Channel/Device, Q4 2017 (% of total)
Retail Ecommerce Sales Growth in Select Countries in Europe, by Device, Q4 2017 (% change vs. same period of prior year)
Retail Ecommerce Sales Growth in Germany, by Device, Q4 2017 (% change vs. same period of prior year)
Retail Ecommerce Sales Growth in France, by Device, Q4 2017 (% change vs. same period of prior year)
APAC Tech Leaders StatPack: Key Digital Companies in Asia-Pacific
Worldwide Retail and Ecommerce Sales: eMarketer's Updated Forecast and New Mcommerce Estimates for 2016—2021
How Ecommerce Will Become Even More Like Social Media
Marketing in Asia-Pacific: Lazada Singapore Leans on Owner Alibaba’s Taobao to Draw Customers
Are Cracks Appearing in Germany's Preference for Cash?
Mcommerce Is Advancing in France