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Founder and CEO, Placed
David Shim is the founder and CEO of Placed, a location measurement firm focused on pairing consumer behavior in the physical world with digital advertising across desktop, mobile and out-of-home. He spoke to eMarketer’s Lauren Fisher about marketers using location data to inform their cross-platform attribution insights.
eMarketer: What big trends are you seeing among clients that are using your location-based attribution services?
David Shim: One of the biggest things we’re seeing is that a lot of clients are now picking mobile first. And that people are thinking digital. They’re not necessarily going in and saying, “Here’s my mobile campaign. Here’s my desktop campaign,” and this has really pushed the omnichannel approach and pushed to have a single currency across everything.
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