Getting Consumers' Attention Across Every Screen They Have at Home - eMarketer
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eMarketer Interview

Getting Consumers' Attention Across Every Screen They Have at Home

Preview from eMarketer PRO

An interview with

Matthew Fanelli

Senior Vice President, Digital, MNI Targeted Media

Topics:

Interview summary

Consumers have more screens in the home than ever before, which allows cross-platform video advertising to have more reach. But today’s fragmented media landscape makes it more difficult to capture consumers' attention. eMarketer’s Sean Creamer spoke with Matthew Fanelli, senior vice president of digital at MNI Targeted Media (Time Inc.’s media planning division), about how marketers can create more engaging, immersive video advertising campaigns that utilize all of the screens in consumers’ homes.

Interview

eMarketer: About how many screens are in consumers’ homes today?

Matthew Fanelli: There are 13 connected devices per North American household, according to the IHS Markit report from June 2016. Reading this, I thought, “How is this possible?” But looking at my wife and kids, we all have a laptop, tablet and iPhone, every TV in my house is a connected TV and with new screens like the Nest thermostat, that quickly adds up to 13.