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Senior Vice President, Digital, MNI Targeted Media
Consumers have more screens in the home than ever before, which allows cross-platform video advertising to have more reach. But today’s fragmented media landscape makes it more difficult to capture consumers' attention. eMarketer’s Sean Creamer spoke with Matthew Fanelli, senior vice president of digital at MNI Targeted Media (Time Inc.’s media planning division), about how marketers can create more engaging, immersive video advertising campaigns that utilize all of the screens in consumers’ homes.
eMarketer: About how many screens are in consumers’ homes today?
Matthew Fanelli: There are 13 connected devices per North American household, according to the IHS Markit report from June 2016. Reading this, I thought, “How is this possible?” But looking at my wife and kids, we all have a laptop, tablet and iPhone, every TV in my house is a connected TV and with new screens like the Nest thermostat, that quickly adds up to 13.
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Average Time Spent per Day with Major Media by US Adults, 2016-2020 (hrs:mins)
Average Time Spent per Day with TV/Video Among US Adults, by Device, 2018 (hrs:mins)
US TV vs. Digital Video Viewers, 2018-2020 (millions)
Digital TV and Video Revenues in Select Countries, 2017, 2018 & 2023 (billions)
Q3 2018 Digital Video Trends: New Social Video Ad Revenue Forecasts for Facebook, Twitter and Snapchat
Canada Mobile Time Spent and Ad Spending 2018: How Consumers and Advertisers Are Using Search, Social, Messaging and Gaming
The Video Streaming Habits of Millennials in Canada
Why Premium Publishers Are in a Prime Position for 2018
How Tech Vendors Are Banking On Connected TV
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