Plans & Pricing
Does My Company Subscribe?
M. Scott Havens
Global Head of Digital, Bloomberg Media
Bloomberg’s website attracts the majority of its mobile audience, but the publisher reaches its most engaged users through its app. eMarketer’s Tricia Carr spoke with M. Scott Havens, global head of digital at Bloomberg Media, about what drives the most engagement across mobile web and apps.
eMarketer: How do Bloomberg’s mobile web and mobile app audiences compare?
M. Scott Havens: Right now on our owned-and-operated properties, our mobile web audience is roughly six times the size of our mobile app audience in terms of monthly users.
Important* vs. Well-Executed** Dining Experience Features/Technologies According to US Restaurant Diners and Executives, Feb 2018 (% of respondents)
Top 10 Mcommerce Apps Among Android Users in Brazil, Ranked by Average Number of App Sessions, May 2018
Top 10 Mcommerce Apps Among Android Users in Mexico, Ranked by Average Number of App Sessions, May 2018
Top 10 Mcommerce Apps Among Android Users in Argentina, Ranked by Average Number of App Sessions, May 2018
Top 10 Mcommerce Apps Among Android Users in Brazil, May 2018 (% of active users on Ogury's platform)
Policing Video Content on YouTube, Facebook and Twitter: Platforms’ New Efforts to Block Offensive Clips Explained
Mobile Optimization: How Mobile-First Indexing and New Technologies Like Instant Apps Are Changing the Game
Kids Are Spending More Time with Voice, but Brands Shouldn't Rush to Engage Them
Treat Yourself: Why Luxury Brands Need to Pay Attention to the Sporadic Shopper
The Big Location Opportunity in Advertising: Think Physical to Digital | Sponsored Content
Mobile Marketers Struggle With Data Quality Management