Forget Mobile Web vs. Apps—Why Bloomberg Needs Both for Growth - eMarketer
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eMarketer Interview

Forget Mobile Web vs. Apps—Why Bloomberg Needs Both for Growth

Preview from eMarketer PRO

An interview with

M. Scott Havens

Global Head of Digital, Bloomberg Media

Topics: MobileMedia

Interview summary

Bloomberg’s website attracts the majority of its mobile audience, but the publisher reaches its most engaged users through its app. eMarketer’s Tricia Carr spoke with M. Scott Havens, global head of digital at Bloomberg Media, about what drives the most engagement across mobile web and apps.

Interview

eMarketer: How do Bloomberg’s mobile web and mobile app audiences compare?

M. Scott Havens: Right now on our owned-and-operated properties, our mobile web audience is roughly six times the size of our mobile app audience in terms of monthly users.