Schedule a Demo
Does My Company Subscribe?
Senior Director, Digital Marketing and Loyalty, Flywheel Sports
Flywheel Sports is a fitness studio chain offering customers spin classes in select cities across the US. Uniting customer data is a critical part of Flywheel’s customer acquisition strategy. Jocelyn Kolkin, Flywheel’s senior director of digital marketing and loyalty, spoke with eMarketer’s Jillian Ryan about how the company bridges the online and offline data divide to shorten the sales cycle and locate customers with a potentially high lifetime value.
eMarketer: Flywheel Sports has physical studios where customers take spin classes. How does that offline touchpoint create challenges for your digital marketing?
Jocelyn Kolkin: There are many ways people can become aware of our products. Sometimes that is through digital, with paid or organic initiatives that resulted in acquiring their email address, and other times it’s offline, through a friend or seeing signage or walking by or into our studio.
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
Expected Change in US SMB Ad Spending, by Media/Format, Jan 2018 (% of respondents)
Percent of Ad/Marketing Budget Allocated to Traditional* vs. Nontraditional** Agencies According to US Senior Marketers, Oct 2017 (% of respondents)
Current vs. Planned* Allocation of Digital Ad/Marketing Budget to Software/In-House Automation According to US Senior Marketers, Oct 2017 (% of respondents)
Expected Change in 2018 Digital vs. Total Ad/Marketing Budget According to US Senior Marketers (% of respondents)
General Data Protection Regulation (GDPR): What Companies Need to Know Now
Artificial Intelligence for Marketers: The Future Is Already Here
Nokia Dives into Virtual Reality Advertising with ‘Healthier Together’ Campaign
Marketers in India Still Reluctant to Spend Big Despite Sizable Digital Opportunities
What Marketers Prioritize When Choosing DMPs
Melding Marketing and Ad Tech a Challenge for B2C Companies