The Fight Against Ad Fraud Is Still Escalating - eMarketer
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eMarketer Interview

The Fight Against Ad Fraud Is Still Escalating

Preview from eMarketer PRO

An interview with

Tanuj Joshi

Vice President, Strategic Enablement, MediaMath

Topics: Advertising

Interview summary

Ad fraud remains a big concern for the advertising industry, and companies like digital media trading and demand-side platform provider MediaMath are learning to tackle it in its many forms, including mobile. Tanuj Joshi, vice president of strategic enablement at MediaMath, spoke with eMarketer’s Maria Minsker about how to stay a step ahead in the fight against ad fraud.

Interview

eMarketer: How prevalent is ad fraud today? Has the industry gotten a handle on it?

Tanuj Joshi: The internet is still rapidly expanding. There are more than 300 billion opportunities every day to run display ads on behalf of our advertisers. As the internet continues to expand at this rapid rate, we still need to ensure that there are checks and balances at every single step of the ad transaction process. It’s the only way we can ensure an environment where the advertiser, the publisher and everybody in between is happy and accountable.