Facebook and Twitter Now Have Original Content, but Can Viewers Find It? - eMarketer
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eMarketer Interview

Facebook and Twitter Now Have Original Content, but Can Viewers Find It?

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An interview with

David Oksman

Head of Global Strategic Communications Planning and US Activation, Reebok

Topics: AdvertisingMarketing

Interview summary

Facebook and Twitter are dipping their toes into original programming, but without a centralized hub for this content, there isn’t a direct way for viewers to find them. What does that mean for brands that want to run in-stream ads during these videos? David Oksman, head of global strategic communications planning and US activation at Reebok, spoke with eMarketer’s Maria Minsker about the opportunity brands see and the potential challenges that lie ahead.

Interview

eMarketer: By now, marketers understand the importance of video advertising in social feeds. Is there anything marketers are still missing when it comes to in-feed video ads?

David Oksman: Marketers sometimes oversimplify the value of a given channel and think, “We have video content, so we need to put it onto all these different social platforms.” To get it right, marketers need to be much more deliberate and make sure they’re putting the right message on the right platform.