Plans & Pricing
Does My Company Subscribe?
Head of Global Strategic Communications Planning and US Activation, Reebok
Facebook and Twitter are dipping their toes into original programming, but without a centralized hub for this content, there isn’t a direct way for viewers to find them. What does that mean for brands that want to run in-stream ads during these videos? David Oksman, head of global strategic communications planning and US activation at Reebok, spoke with eMarketer’s Maria Minsker about the opportunity brands see and the potential challenges that lie ahead.
eMarketer: By now, marketers understand the importance of video advertising in social feeds. Is there anything marketers are still missing when it comes to in-feed video ads?
David Oksman: Marketers sometimes oversimplify the value of a given channel and think, “We have video content, so we need to put it onto all these different social platforms.” To get it right, marketers need to be much more deliberate and make sure they’re putting the right message on the right platform.
Do Internet Users Worldwide Discover Brands Through Pre-Roll Video Ads? (% of respondents, by region, Q3 2018)
What Do UK Digital Media Professionals Think Will Offer the Biggest Opportunity for Digital Advertisers in 2019? (% of respondents)
Significant Programmatic Advertising Challenges According to UK Digital Media Professionals, Dec 2018 (% of respondents)
What Industry Challenges Do UK Digital Media Professionals See Becoming a Greater Concern in 2019? (% of respondents)
What Do Senior Level Marketers Worldwide Think Are the Most Important Skills to Invest in Over the Next Five Years? (% of respondents, March 2018)
Digital Display Advertising 2019: Nine Trends to Know for This Year’s Media Plan
Ten Key Digital Trends for 2019: Our Predictions for What Will Matter to Marketers, and What Won’t
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
How Data Science Is Changing Marketing Attribution
How D2C Darling ThirdLove Went From Zero to a Million Customers