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Director, Asia, World Association of Newspapers and News Publishers (WAN-IFRA)
The recent backlash against fake news isn’t just causing headaches for the general public—it’s a chief factor that made heavy hitters Google and Facebook work to improve their relationships with news publishers. Gilles Demptos, Asia director at the World Association of Newspapers and News Publishers (WAN-IFRA), spoke with eMarketer’s David Green about what’s happening in the publishing industry as monetization challenges and the threat of regulation come to a head.
eMarketer: What’s the major challenge you’re currently helping many digital publishers address?
Gilles Demptos: There’s a lot of emphasis on monetization. In the past six months, we’ve been looking at the ad exchanges and networks to get premium publishers higher cost per thousand [CPMs] for programmatic. There is also a growing trend of charging for online content and paid subscriptions.