ESPN's Screen-Agnostic Approach to Digital Advertising - eMarketer
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eMarketer Interview

ESPN's Screen-Agnostic Approach to Digital Advertising

Preview from eMarketer PRO

An interview with

Zachary Chapman

Vice President, Global Digital and Publishing Sales, ESPN

Interview summary

Publishers must adapt their business practices so that mobile is a part of a multiscreen approach. Zachary Chapman, vice president of global digital and publishing sales at ESPN, spoke with eMarketer’s Tricia Carr about what makes a successful ad campaign in today’s omnichannel world.

Interview

eMarketer: What do advertisers need to keep front of mind as they strategize and deploy digital ad campaigns this year?

Zachary Chapman: Look at things in a screen-agnostic way as you talk about programmatic and audience sales. The name of the game is reaching the right set of eyeballs at the right time on the right screen with the right ad.