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eMarketer Interview

Divining SVOD with Univision Now

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An interview with

Eric Ratchman

Executive Vice President, Content Distribution, Univision

Topics: Video

Interview summary

By testing content on its subscription video-on-demand (SVOD) platform, Univision is able to intimately learn what the audience wants to see. eMarketer’s Sean Creamer spoke with Eric Ratchman, Univision’s executive vice president of content distribution, about the brand’s exploits in the SVOD space.


eMarketer: What SVOD platforms is Univision working with outside its own platform?

Eric Ratchman: Our primary partners are Netflix and Hulu, from a third-party perspective. Then we have Univision Now, which is our owned and operated platform from an SVOD perspective. We have a unique partnership with Netflix—we have library contact that we’ve licensed them both nonexclusively as well as increasingly exclusively, as Netflix has done with others.