Diversity in Advertising: Social Media Demands that Brands Pay Attention - eMarketer
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eMarketer Interview

Diversity in Advertising: Social Media Demands that Brands Pay Attention

Preview from eMarketer PRO

An interview with

God-is Rivera

Associate Director, Social Media, VML

Topics:

Interview summary

Diversity and inclusiveness have become major issues in the advertising industry in recent years, both for audiences and within its own ranks. eMarketer’s Alison McCarthy spoke to God-is Rivera, associate director of social media at digital marketing and advertising agency VML, about how brands approach diversity and how social media can support that.

Interview

eMarketer: Do you find that brands are increasingly looking to reflect diversity in their messaging, or is it generally an afterthought?

Rivera: I’ve been working in marketing for about a decade, and in that timespan there has been a major shift in how brands are approaching diversity. I think they’re realizing that they need to reflect and reach all of their customers, not just some of them—though there is still a lot of work to be done.