Diversity in Advertising: Social Media Demands that Brands Pay Attention - eMarketer
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eMarketer Interview

Diversity in Advertising: Social Media Demands that Brands Pay Attention

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An interview with

God-is Rivera

Associate Director, Social Media, VML

Topics: Marketing

Interview summary

Diversity and inclusiveness have become major issues in the advertising industry in recent years, both for audiences and within its own ranks. eMarketer’s Alison McCarthy spoke to God-is Rivera, associate director of social media at digital marketing and advertising agency VML, about how brands approach diversity and how social media can support that.

Interview

eMarketer: Do you find that brands are increasingly looking to reflect diversity in their messaging, or is it generally an afterthought?

Rivera: I’ve been working in marketing for about a decade, and in that timespan there has been a major shift in how brands are approaching diversity. I think they’re realizing that they need to reflect and reach all of their customers, not just some of them—though there is still a lot of work to be done.