Digital Transformation Requires a Clear Vision and Focus on the Customer - eMarketer
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eMarketer Interview

Digital Transformation Requires a Clear Vision and Focus on the Customer

Preview from eMarketer PRO

An interview with

Tom Puthiyamadam

Global Digital Services Leader, PricewaterhouseCoopers

Interview summary

Multinational professional services company PricewaterhouseCoopers (PwC) helps its clients digitally transform their businesses. Tom Puthiyamadam, global digital services leader at PwC, spoke with eMarketer’s Jillian Ryan about the value of a digital transformation that has a clear vision and understands the needs of the customer.

Interview

eMarketer: Define digital transformation. What is its value for businesses?

Tom Puthiyamadam: It’s reimagining business. Today, the pace of innovation is ever-accelerating. Customer expectations, the competitive landscape, and entire industries and business models are evolving just as quickly. In order to gain an edge—or even just to keep up—every company faces a mandate to rethink old ways of doing business by harnessing the power of digital technologies.