Plans & Pricing
Does My Company Subscribe?
Global Digital Services Leader, PricewaterhouseCoopers
Multinational professional services company PricewaterhouseCoopers (PwC) helps its clients digitally transform their businesses. Tom Puthiyamadam, global digital services leader at PwC, spoke with eMarketer’s Jillian Ryan about the value of a digital transformation that has a clear vision and understands the needs of the customer.
eMarketer: Define digital transformation. What is its value for businesses?
Tom Puthiyamadam: It’s reimagining business. Today, the pace of innovation is ever-accelerating. Customer expectations, the competitive landscape, and entire industries and business models are evolving just as quickly. In order to gain an edge—or even just to keep up—every company faces a mandate to rethink old ways of doing business by harnessing the power of digital technologies.
Digital Grocery Sales in Select Regions, 2018 & 2023 (billions, % of total digital sales and % change)
Cross-Border Digital Buyers in China, 2013-2018 (millions)
What Types of Credit Cards Do US Internet Users Own? (% of respondents, May 2019)
Worldwide Retail Beauty Sales and Sales Growth, by Country, 2018 (billions and % change)
Worldwide Retail Beauty Sales and Sales Growth, by Category, 2018 (billions and % change)
Customer Experience 2019 (Part 2)—Personalization and Data-Driven Experiences: The Building Blocks of a Better Customer Experience (A 4-Part Series)
Customer Experience 2019 (Part 1)—Audience Segmentation and Targeting: The Building Blocks of a Better Customer Experience (A 4-Part Series)
Amazon Go and the Future of Brick-and-Mortar Retail
Can Amazon Penetrate Canada's Saturated Digital Grocery Market?
How Burrow Hopes to Stand Out in a Competitive Ecommerce Category
Father’s Day 2019: Spending Rebounds, but Fathers Still Don't Get as Much Love as Mothers