Schedule a Demo
Does My Company Subscribe?
Senior Director Advanced, Janrain
Consumers install ad blockers for a variety of reasons, but not all of them are related to instrusive ad formats that interrupt the user experience. Mayur Upadhyaya, senior director advanced at Janrain—a customer and identity management software provider—spoke with eMarketer’s Sean Creamer about privacy concerns that have come to light, prompting consumers to turn to ad blockers for help.
eMarketer: The General Data Protection Regulation (GDPR) allows internet users in the European Union to have more data privacy online. What does this mean, not just for the digital advertising industry in Europe, but in the global landscape as well?
Mayur Upadhyaya: This isn’t only a European issue—it’s a global issue about the fact that many brands and advertisers have been collecting data on consumers without thoughtful care. This regulation is a result of that bad behavior, and unfortunately the ad industry will be directly impacted by it.
Retail Ecommerce Sales Growth in Australia and New Zealand, by Device, Q4 2017 (% change vs. same period of prior year)
Retail Ecommerce Transaction Share in Europe*, by Channel/Device, Q4 2017 (% of total)
Retail Ecommerce Sales Growth in Select Countries in Europe, by Device, Q4 2017 (% change vs. same period of prior year)
Retail Ecommerce Sales Growth in Germany, by Device, Q4 2017 (% change vs. same period of prior year)
Retail Ecommerce Sales Growth in France, by Device, Q4 2017 (% change vs. same period of prior year)
APAC Tech Leaders StatPack: Key Digital Companies in Asia-Pacific
Worldwide Retail and Ecommerce Sales: eMarketer's Updated Forecast and New Mcommerce Estimates for 2016—2021
How Ecommerce Will Become Even More Like Social Media
Marketing in Asia-Pacific: Lazada Singapore Leans on Owner Alibaba’s Taobao to Draw Customers
Are Cracks Appearing in Germany's Preference for Cash?
Mcommerce Is Advancing in France