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Cybersecurity plagues entire companies, but only some departments are pushing it to be top of mind. The data sets and tools that marketers work with, for example, are prime targets for hackers, and marketing teams have to be more cognizant of the threats they face. eMarketer’s Sean Creamer spoke with Lynne Koreman, CMO at cybersecurity training company CyberVista, about how cybersecurity and marketing practices can be intertwined.
eMarketer: Do marketers really understand the threats facing their wide-ranging access to consumers and their data?
Lynne Koreman: Marketers ask the right questions about privacy and protection, but sadly they also ask, “How fast can we go with implementation?” Driving revenue and consumer interest is always top of mind for marketers, but considerations around protecting customer data have to come first. For example, every marketer needs to understand where their data lies, how it’s segmented from other databases and how it’s being protected.
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