Plans & Pricing
Does My Company Subscribe?
Cybersecurity plagues entire companies, but only some departments are pushing it to be top of mind. The data sets and tools that marketers work with, for example, are prime targets for hackers, and marketing teams have to be more cognizant of the threats they face. eMarketer’s Sean Creamer spoke with Lynne Koreman, CMO at cybersecurity training company CyberVista, about how cybersecurity and marketing practices can be intertwined.
eMarketer: Do marketers really understand the threats facing their wide-ranging access to consumers and their data?
Lynne Koreman: Marketers ask the right questions about privacy and protection, but sadly they also ask, “How fast can we go with implementation?” Driving revenue and consumer interest is always top of mind for marketers, but considerations around protecting customer data have to come first. For example, every marketer needs to understand where their data lies, how it’s segmented from other databases and how it’s being protected.
Retail Ecommerce Sales Share for the Top 10 US Companies*, 2018 (% of US total retail sales)
Top 10 US Companies*, Ranked by Retail Ecommerce Sales Share, 2018 (% of US retail ecommerce sales)
Top 10 US Companies*, Ranked by Retail Ecommerce Sales, 2016-2018 (billions, % change and % of total retail ecommerce sales)
FMCG Retail Ecommerce Sales Share Worldwide, by Region/Country, 2017 (% of total retail sales)
FMCG Retail Ecommerce Sales Share Worldwide, by Product Category, 2015-2017 (% of total retail sales)
Holiday Shopping in Europe: Black Friday and Beyond
Cross-Border Ecommerce 2018: A Country-by-Country Comparison
How B2Bs Can Dive Into Digital Commerce, but Stay Human
How Ecommerce Will Become Even More Like Social Media
US Amazon Forecasts
A Deeper Dive into Six of Mary Meeker's 2018 Internet Trends