Plans & Pricing
Does My Company Subscribe?
Director, Customer Engagement, Timberland
(Not pictured)Daniel Meehan Founder and CEOPadSquad
Two areas that had once been siloed, ad tech and creative are now coming together to make ads effective. Mike Isabella, director of customer engagement at outdoor apparel and footwear company Timberland, and Daniel Meehan, founder and CEO of mobile advertising technology provider PadSquad, spoke with eMarketer’s Maria Minsker about the success Timberland has had with custom ad formats—and why ad tech players can no longer afford to ignore creative.
eMarketer: To promote Timberland’s new flexible boots, you launched an interactive ad campaign. Tell me about how that campaign came to be.
Mike Isabella: Our 2017 campaign featured our SensorFlex products—they’re boots that are meant to flex for comfort. To tell that story, we worked with PadSquad to build a custom ad unit that comes to life. We gave consumers control and let them engage with the product to understand how it works.
Mobile In-App Ad Performance Metrics Worldwide: Post-Install Action Rates, Display vs. Video, Q1 2019
Change* in Marketing Spending on Select Ad Platforms/Types in 2019 Among D2C Brands Worldwide, April 2019 (% of respondents)
Which Information Sources Have the Largest Effect on Influencing Luxury Good Purchases According to Luxury Buyers in China? (% of respondents, Jan 2019)
UK Digital Display Ad Spending Share, by Format, 2018 (millions of £ and % of total)
UK Smartphone Display Ad Spending Share, by Format, 2018 (millions of £ and % of total)
Advanced Targeting on TV 2019: An Update Ahead of the Upfronts
Digital Display Ad Pricing StatPack: Banner, Video, Mobile and Native CPMs, and Pricing Trends to Watch for in 2019
How Advertisers Are Navigating Changing Auction Dynamics
How GroupM Utilizes Supply Path Optimization
Five Charts: The State of Ad Fraud
Advanced TV Is the New Frontier for DSPs