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Senior Director, Global Retail Strategy, UPS
Consumers are more empowered than ever, and their increased expectations mean that retailers will have to work hard for their business this holiday season. If one retailer can’t give them what they want, they’ll simply find it elsewhere. eMarketer’s Tricia Carr spoke with Sean Flaherty, senior director for global retail strategy at UPS, about how retailers can perfect their fulfillment strategy so they’re never at risk of losing a sale during the holidays.
eMarketer: What’s your outlook for the 2017 holiday shopping season as of the end of the second quarter?
Sean Flaherty: It’s too soon to call it, but I expect the trends we saw in previous years to continue. Retailers will continue to make strong use of ecommerce, but they’ll need to balance their online presence and their mobile presence with their store presence for a true omnichannel experience if they want to be successful.
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