Plans & Pricing
Does My Company Subscribe?
Vice President, Digital Partnerships and Development, American Express
Though consumers see the benefits of using Facebook Messenger bots to interact with brands, the concept is still novel and unfamiliar. That’s why, as users learn to navigate these new interactions, companies have to build experiences that are useful, intuitive and reflective of what consumers actually want. Matt Sueoka, vice president of digital partnerships and development at American Express, spoke with eMarketer’s Maria Minsker about how the company continues to improve its bot experience based on feedback from customers.
eMarketer: What are some ways that you are using Messenger, from a customer service standpoint?
Matt Sueoka: On Messenger, we saw potential to automate some of our most frequent and useful types of interactions. For example, our initial bot delivered transaction notifications to cardholders, so that they received an alert when their card was being used. Customers gave us positive feedback on that experience—many were able to catch fraud thanks to the notifications.
Mobile Dating App Performance Metrics Worldwide: Average Install-to-Subscription Rate, by Gender, 2016-2018
Mobile Dating App Performance Metrics Worldwide: Average User Acquisition Costs, by Region, Nov 2018
Mobile App Ad Performance Metrics Worldwide, by OS and Ad Format, Oct 2018
Programmatic Display Ad Fraud Rates Worldwide, by Device, Q3 2018 (among impressions analyzed by Pixalate)
Programmatic Video Ad Fraud Rates Worldwide, by Device, Q3 2018 (among impressions analyzed by Pixalate)
US Native Advertising 2019: Display Budgets Keep Flowing to New Formats
Getting Ready for 5G: How 5G Will Affect Digital Marketing, Media and IoT
How Header Bidding Is Moving Into Apps
When Toyota Advertises on Twitter and Snapchat, Users Listen
What a Difference an 'E' Makes
Can Instagram's 'Swipe Up' Feature Drive Sales?