Plans & Pricing
Does My Company Subscribe?
Ecommerce gives retailers the opportunity to follow customers through the funnel, from discovery to post-purchase. But when a customer shops in the store, some of those opportunities are lost. eMarketer’s Tricia Carr spoke with Davor Sutija, CEO of smart packaging company Thinfilm, about the challenges for brands in today’s digitally driven retail landscape, and how near field communication (NFC) technology can help them connect with consumers before and after they purchase a product in the store.
eMarketer: What’s the state of retail for brands that rely on both in-store and online purchases?
Davor Sutija: There’s a lot of competition for shelf space in physical retail stores, and there’s a lot of competition online from disruptors—the small companies that create cool products and market them on social media.
Retail Ecommerce Sales Share for the Top 10 US Companies*, 2018 (% of US total retail sales)
Top 10 US Companies*, Ranked by Retail Ecommerce Sales Share, 2018 (% of US retail ecommerce sales)
Top 10 US Companies*, Ranked by Retail Ecommerce Sales, 2016-2018 (billions, % change and % of total retail ecommerce sales)
FMCG Retail Ecommerce Sales Share Worldwide, by Region/Country, 2017 (% of total retail sales)
FMCG Retail Ecommerce Sales Share Worldwide, by Product Category, 2015-2017 (% of total retail sales)
Holiday Shopping in Europe: Black Friday and Beyond
Cross-Border Ecommerce 2018: A Country-by-Country Comparison
How B2Bs Can Dive Into Digital Commerce, but Stay Human
How Ecommerce Will Become Even More Like Social Media
US Amazon Forecasts
A Deeper Dive into Six of Mary Meeker's 2018 Internet Trends