Schedule a Demo
Does My Company Subscribe?
Ecommerce gives retailers the opportunity to follow customers through the funnel, from discovery to post-purchase. But when a customer shops in the store, some of those opportunities are lost. eMarketer’s Tricia Carr spoke with Davor Sutija, CEO of smart packaging company Thinfilm, about the challenges for brands in today’s digitally driven retail landscape, and how near field communication (NFC) technology can help them connect with consumers before and after they purchase a product in the store.
eMarketer: What’s the state of retail for brands that rely on both in-store and online purchases?
Davor Sutija: There’s a lot of competition for shelf space in physical retail stores, and there’s a lot of competition online from disruptors—the small companies that create cool products and market them on social media.
Leading Channels in Which Internet Users Worldwide* Have Purchased Counterfeit Products, Nov 2017 (% of respondents)
Internet Users Worldwide Who Post Online Reviews vs. Use Reviews for Product* Research, by Age, Q3 2017 (% of respondents in each group)
Internet Users Worldwide Who Webroom* vs. Showroom** via Mobile Device, by Country/Region, June 2017 (% of respondents)
Cyber Week* Digital Shopping Cart Abandonment Rate in Select Countries, by Device, 2017
Cyber Week Social Media and Search Ad Spending Growth Worldwide, by Shopping Day, 2017 (% change vs. same period of prior year)
10 Key Digital Trends for 2018: Our Predictions for What Will Matter to Marketers
Retail 2017 TrendPack: The Latest Data and Analysis for Retail Ecommerce
Digital Transformation Requires a Clear Vision and Focus on the Customer
For Marketers, Digital Transformation Isn't About Chasing the Next Channel
Is Facebook Taking a Page from China's Dominant Messaging Platform?
Like It or Not, Smartphones with Biometrics Will Soon Be the Norm