Schedule a Demo
Does My Company Subscribe?
Vice President, Corporate Strategy and Customer Insights, Abercrombie & Fitch
Clothes shopping used to require a trip to the mall, a dressing room and waiting in line. But now that consumers have the freedom to buy apparel anywhere, anytime and at any price, is the physical store still a desirable place to shop? Neil Tenzer, vice president of corporate strategy and customer insights at Abercrombie & Fitch—which operates its namesake brand, abercrombie kids and Hollister—spoke with eMarketer’s Tricia Carr about the changing role of the company’s brick-and-mortar presence and how it keeps up with what its customers want.
eMarketer: What’s the state of the apparel sector today?
Neil Tenzer: It’s bifurcated. There are two places to be in the market—you can be on the price-focused side or the innovative side. Amazon and Walmart have been huge disruptors in the more commoditized, price-sensitive apparel space. They’re taking share from retailers who offer the same product but have been less able to adapt.
Retail Ecommerce Sales Growth in Australia and New Zealand, by Device, Q4 2017 (% change vs. same period of prior year)
Retail Ecommerce Sales Growth in Select Countries in Europe, by Device, Q4 2017 (% change vs. same period of prior year)
Retail Ecommerce Sales Growth in South Korea, by Device, Q4 2017 (% change vs. same period of prior year)
Retail Ecommerce Transaction Share in North America, by Channel/Device, Q3 & Q4 2017 (% of total)
US Retail Ecommerce Sales Growth, by Device, Q3 & Q4 2017 (% change vs. same period of prior year)
APAC Tech Leaders StatPack: Key Digital Companies in Asia-Pacific
Worldwide Retail and Ecommerce Sales: eMarketer's Updated Forecast and New Mcommerce Estimates for 2016—2021
How Ecommerce Will Become Even More Like Social Media
Marketing in Asia-Pacific: Lazada Singapore Leans on Owner Alibaba’s Taobao to Draw Customers
Are Cracks Appearing in Germany's Preference for Cash?
Mcommerce Is Advancing in France