Schedule a Demo
Does My Company Subscribe?
Vice President, Corporate Strategy and Customer Insights, Abercrombie & Fitch
Clothes shopping used to require a trip to the mall, a dressing room and waiting in line. But now that consumers have the freedom to buy apparel anywhere, anytime and at any price, is the physical store still a desirable place to shop? Neil Tenzer, vice president of corporate strategy and customer insights at Abercrombie & Fitch—which operates its namesake brand, abercrombie kids and Hollister—spoke with eMarketer’s Tricia Carr about the changing role of the company’s brick-and-mortar presence and how it keeps up with what its customers want.
eMarketer: What’s the state of the apparel sector today?
Neil Tenzer: It’s bifurcated. There are two places to be in the market—you can be on the price-focused side or the innovative side. Amazon and Walmart have been huge disruptors in the more commoditized, price-sensitive apparel space. They’re taking share from retailers who offer the same product but have been less able to adapt.
Ways in Which Internet Users in Germany, the UK and the US Use Mobile Devices to Facilitate In-Store Shopping, Nov 2017 (% of respondents)
Frequency with Which US Facebook Users Use the Facebook Marketplace vs. Watch* Tabs, Dec 2017 (% of respondents)
US B2B Marketers Who Use Content Marketing, by Industry, Sep 2017 (% of respondents)
Fraudulent Transaction Share According to US Risk/Fraud Executives, by Industry and Payment Method, April 2017 (% of total)
US Risk/Fraud Executives Whose Companies Track Prevented vs. Successful Transactions, by Industry, April 2017 (% of respondents)
The Digital Lives of US Kids: Mapping Their Distinctive Highs and Lows
10 Key Digital Trends for 2018: Our Predictions for What Will Matter to Marketers
How Ecommerce Will Become Even More Like Social Media
The New Meaning of Loyalty at Dunkin' Brands
Cybersecurity Isn't Just an IT Problem—It's Also a Marketing Problem
US Travelers Are Heavy Users of Loyalty Programs