Closing Stores Means Abercrombie & Fitch Can Prioritize the Omnichannel Experience - eMarketer
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eMarketer Interview

Closing Stores Means Abercrombie & Fitch Can Prioritize the Omnichannel Experience

Preview from eMarketer PRO

An interview with

Neil Tenzer

Vice President, Corporate Strategy and Customer Insights, Abercrombie & Fitch

Interview summary

Clothes shopping used to require a trip to the mall, a dressing room and waiting in line. But now that consumers have the freedom to buy apparel anywhere, anytime and at any price, is the physical store still a desirable place to shop? Neil Tenzer, vice president of corporate strategy and customer insights at Abercrombie & Fitch—which operates its namesake brand, abercrombie kids and Hollister—spoke with eMarketer’s Tricia Carr about the changing role of the company’s brick-and-mortar presence and how it keeps up with what its customers want.

Interview

eMarketer: What’s the state of the apparel sector today?

Neil Tenzer: It’s bifurcated. There are two places to be in the market—you can be on the price-focused side or the innovative side. Amazon and Walmart have been huge disruptors in the more commoditized, price-sensitive apparel space. They’re taking share from retailers who offer the same product but have been less able to adapt.