Plans & Pricing
Does My Company Subscribe?
Rather than build its own branded chatbot and lure consumers to interact with it, crowdsourced apparel company Betabrand partnered with fashion chatbot Epytom to engage with its existing user base. eMarketer’s Tricia Carr spoke with Aaron Magness, Betabrand’s CMO, about how many users are willing to purchase something recommended by a chatbot, and what brands should be wary of as they test the technology.
eMarketer: What was the biggest challenge for breaking into the chatbot space?
Aaron Magness: Chatbots allow you to engage with the end-user in a way that’s quite different from how they normally expect to engage with a brand, but how they’re comfortable engaging with other people. How do we marry this together and have a conversational approach that actually provides value?
US Furniture Sales on Amazon, by Category, 2017 (billions and % change vs. prior year)
US Retail Ecommerce and Total Retail Sales, Q4 2016-Q1 2018
Retail Ecommerce Sales Share in China, by Site, 2017 (% of total)
Retail Ecommerce Transaction Share in North America, by Channel/Device, Q1 2018 (% of total)
Tactics Used for Retail Ecommerce Promotions According to Mcommerce Buyers in China, April 2018 (% of respondents)
Holiday Shopping in Europe: Black Friday and Beyond
Cross-Border Ecommerce 2018: A Country-by-Country Comparison
How B2Bs Can Dive Into Digital Commerce, but Stay Human
How Ecommerce Will Become Even More Like Social Media
A Deeper Dive into Six of Mary Meeker's 2018 Internet Trends
India’s Ecommerce Market Continues to Surge