Schedule a Demo
Does My Company Subscribe?
Vice President, Product Management and Partnerships, Drawbridge
Demand for cross-device identification capabilities is expanding on both the buyer and seller sides, according to Rahul Bafna, vice president of product management and partnerships at identity solutions provider Drawbridge. eMarketer’s Lauren Fisher spoke with Bafna about the changing shape of the identity graph—the collection of all known device identifiers and data about specific individuals—and the issue of data quality.
eMarketer: What capabilities are in demand for cross-device targeting?
Rahul Bafna: Over the past several months, we saw some companies start to evaluate multiple identity graphs before they decide to license one. It’s not that the focus has shifted away from scale and precision, but externally the conversation is now more about gaining access to these identity graphs and the useful attributes within the graph.
Preferred Retail Ecommerce Sites Among US Teens, Spring 2018 (% of respondents)
US Retail Ecommerce Metrics, Q4 2016 & Q4 2017
2017 US Holiday Season Retail Ecommerce Sales, by Shopping Period (billions and % change)
US Retail Mcommerce Sales Share, Q1 2016-Q4 2017 (% of total retail ecommerce sales)
B2C Ecommerce Sales in the Netherlands, 2016 & 2017 (billions of € and % change)
Holiday Shopping in Europe: Black Friday and Beyond
Cross-Border Ecommerce 2018: A Country-by-Country Comparison
How B2Bs Can Dive Into Digital Commerce, but Stay Human
How Ecommerce Will Become Even More Like Social Media
Data Feed: April 10, 2018
Are Cracks Appearing in Germany's Preference for Cash?